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Everyone Deserves a Happily Ever After- Newswire- 10/4/05


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  • Everyone Deserves a Happily Ever After- Newswire- 10/4/05

    Help Save a Life and Visit a Blood Donor Clinic this Fall

    Visitors to Canadian Blood Services
    locations this fall have an opportunity to win an enchanted weekend for two to
    Banff, Alberta, courtesy of The Fairmont Banff Springs and Air Canada, or one
    of 15 prize packs featuring a castle playhouse and a DVD of Walt Disney's
    original classic, CINDERELLA, which is available for the first time ever in a
    two-disc Platinum Edition Disney DVD October 4, 2005.
    "This fall we are asking Canadians to remember that everyone deserves a
    Happily Ever After and one donation can save the lives of three people," said
    Dr. Graham Sher, Chief Executive Officer of Canadian Blood Services. "We want
    to encourage everyone to lighten the load being carried by the small number of
    Canadians meeting the demand for blood in the rest of the country."
    This promotion is the result of a partnership between Canadian Blood
    Services, Buena Vista Home Entertainment Limited Canada, Air Canada, and The
    Fairmont Banff Springs. The campaign features animated characters from the
    beloved Walt Disney film, Cinderella, and is designed to increase awareness of
    the ongoing need for blood.
    "Encouraging Canadians to donate blood fits perfectly with the spirit of
    Cinderella," says Jonathan Hope, vice president and general manager of Buena
    Vista Home Entertainment Canada. "The film follows Cinderella as she pursues a
    Happily Ever After, with the assistance of her friends and fairy godmother. I
    encourage Canadians to help others achieve their own Happily Ever After by
    donating blood."
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