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**yoyoflamingo** · 10-12-2009, 06:38 PM

Re: Disney Stores Getting Overhaul

This sounds exciting...however they also need to realize adults will buy merchandise too. While the kids are busy playing, add some adult/collectible merchandise for their parents to browse and possibly buy as well.

I guess NNL and I will check it out in May, since Long Island is surprisingly one of the first three...and we'll be at the new flagship in Times Square once (if) it opens also.

**Aladdin** · 10-12-2009, 06:55 PM

Re: Disney Stores Getting Overhaul

BRAVO!!!! I love when they admit the current mistakes like "dog's breakfast", because that means they are now focussed on erradicating those errors! However, I have said, from the 1st time I saw the big red mickey head stores, It's Looks like an emergency ward at the hospital. And even children's hospitals know that's a bad thing! This sounds like the first actual imrovement since the original stores that each had their own distinct displays!

And ABSOLUTELY!!!! They need to add back the adult and collectable merchandise!

**stitchon** · 10-12-2009, 06:55 PM

Re: Disney Stores Getting Overhaul

They certainly sound amazing... but focusing on kids is such a lame decision. I guess no one in the store division realizes that Disney is more than just kids' stuff.

**Disney Magic** · 10-12-2009, 07:04 PM

Re: Disney Stores Getting Overhaul

This will be interesting to see what actually happens.

Since the end of August Disney Store opened three new stores in the Boston market. Including one which had their grand opening today. Two of which were in malls that at one point had and the third mall never had one prior. These three stores all were literaly thrown together in a little over a weeks time, and it shows. Supposedly they are on a short term lease (two years from my understaning)very little was changed from the previous tenant that occupied the three spaces and what couldn't get cover over with a can of white paint got a magical white shower curtain with pixie dust to cover hanging on a metal rod. Complete with generic white shelves. I am not joking when I say these stores were "constructed" and "merchandised" in about a weeks time.

**Mr Wiggins** · 10-12-2009, 07:04 PM

Re: Disney Stores Getting Overhaul

I would call that a major ray of hope.

This could have the earmarks of a hit -- not just in concept, but more importantly in the development approach.

Now, if Jobs can just keep the pressure on the Company to prevent it from doing what it has done with every hit since Eisner's day, namely, greedily force the Golden Goose to lay 10 years' of profits in 18 months, they just might have something that works for the long term. Something that is truly 21st-century Disney magic.

**MrSunnyBlack** · 10-13-2009, 07:58 AM

Re: Disney Stores Getting Overhaul

This sounds amazing! I cannot wait to see what they do with the Times Square flagship. THAT one will be a destination. Hopefully if they are about to sign a lease they could possibly get it completed around the end of next year in time for some cross promotion with Tron & Rapunzel.

**OC2Epcot** · 10-13-2009, 01:43 PM

Re: Disney Stores Getting Overhaul

I can't wait to see what the stores look like. Disney spending a million dollars per store is pretty impressive. I would be pretty surprised if Simon Property Group didn't go along with whatever Disney wanted to do ... Especially in these days when retailers are leaving malls, not coming to them.

**Dustysage** · 10-13-2009, 01:46 PM

Re: Disney Stores Getting Overhaul

Sounds like a really great idea.

**NeverNeverland** · 10-13-2009, 02:03 PM

Re: Disney Stores Getting Overhaul

I hope that the flagship one is similar to the current one on 5th Ave, merchandise-wise. I hope it isn't just kid's merch like the current stores in malls are.

**Kuzcochik** · 10-13-2009, 02:41 PM

Re: Disney Stores Getting Overhaul

I've seen the early concept art and it looks pretty cool if they do it right.

Oh and re: the NYC store. Yes it's a Disney store, but it's not part of The Disney Store. Think of it like a World of Disney. The NYC store and the ones at Dl & WDW's downtown Disney's aren't actually part of the Disney Store chain

**gusapple** · 10-13-2009, 02:49 PM

Re: Disney Stores Getting Overhaul

This sounds really interesting and intriguing. I saw it on my Mac rumors and news site and thought that it was a good idea. Jobs did bring Apple back from the dead and the Apple Stores are definitely one of the best quality places. It'll be interesting to see if this turns the Disney Store around or not.

**NeverNeverland** · 10-13-2009, 02:58 PM

Re: Disney Stores Getting Overhaul

Originally posted by Kuzcochik View Post

Oh and re: the NYC store. Yes it's a Disney store, but it's not part of The Disney Store. Think of it like a World of Disney. The NYC store and the ones at Dl & WDW's downtown Disney's aren't actually part of the Disney Store chain

So you're saying it will stay the way it is?

**MrSunnyBlack** · 10-13-2009, 03:27 PM

Re: Disney Stores Getting Overhaul

Originally posted by Kuzcochik View Post

I've seen the early concept art and it looks pretty cool if they do it right.

Oh and re: the NYC store. Yes it's a Disney store, but it's not part of The Disney Store. Think of it like a World of Disney. The NYC store and the ones at Dl & WDW's downtown Disney's aren't actually part of the Disney Store chain

Is any of the concept art online?

**Kuzcochik** · 10-13-2009, 04:00 PM

Re: Disney Stores Getting Overhaul

Originally posted by NeverNeverland View Post

So you're saying it will stay the way it is?

I believe it will (actually am I wrong or aren't they closing the NYC store?)

Originally posted by MrSunnyBlack View Post

Is any of the concept art online?

Would that it was, but not as of yet. I'd share but I'd rather not lose my job

**MrSunnyBlack** · 10-13-2009, 06:04 PM

Re: Disney Stores Getting Overhaul

Would that it was, but not as of yet. I'd share but I'd rather not lose my job

Oh, I thought it was just online somewhere haha! Hopefully we will see more of their plans soon since they have announced it publicly.

**yoyoflamingo** · 10-13-2009, 06:17 PM

Re: Disney Stores Getting Overhaul

Originally posted by Kuzcochik View Post

I believe it will (actually am I wrong or aren't they closing the NYC store?)

The rumor is they are, but were looking for a new location to still have a Disney Store in the city. I guess this Times Square location will replace it. Works for me, a much better location.

**Explicit** · 10-14-2009, 08:51 PM

Re: Disney Stores Getting Overhaul

Updated the first post with a video link about this from CNBC for thgose intrested in watching it.

Video - CNBC.com

**Retrocool** · 10-15-2009, 01:01 PM

Re: Disney Stores Getting Overhaul

Sounds excellent. I hope the Disney Stores can be revived and do nicely like the Apple Stores do.

**Doopey1** · 10-18-2009, 02:44 PM

Re: Disney Stores Getting Overhaul

It's confirmed that the 5th Avenue World of Disney is closing by the end of the year. The store actually was a "Disney Store" prior to the sale of the chain to the Children's Place. When they sold the chain, Disney held on to the NYC location and gave it to Parks and Resorts. Now that Disney controls the stores again, the new flagship (whenever it happens) will also be a Disney Store again.

For Disney, the Magic on Fifth Avenue Ends - City Room Blog - NYTimes.com

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