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Iger's speech -- an overview of the future of showbiz -- comes less than a month after Disney dismissed longtime movie studio chief Dick Cook in favor of Disney Channel topper Rich Ross. He did not address either by name but did asserted that the "primary responsibility" of a studio chief is to choose good movies."
Iger also said that Disney executives -- more so than those at other studios -- are brand managers. "At Disney, a successful film is a huge wavemaker because it performs across mulitple platforms for long periods," he said.
Iger told the audience that his key respsonsibility when he became CEO four years ago was to revitalize animation by buying Pixar Animation, admitting that Pixar was "fully priced" at $7.4 billion.
"As animation goes, so goes our company because of how much value it can create," he added.
Iger also said that Disney executives -- more so than those at other studios -- are brand managers. "At Disney, a successful film is a huge wavemaker because it performs across mulitple platforms for long periods," he said.
Iger told the audience that his key respsonsibility when he became CEO four years ago was to revitalize animation by buying Pixar Animation, admitting that Pixar was "fully priced" at $7.4 billion.
"As animation goes, so goes our company because of how much value it can create," he added.
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Disney Chief Executive Bob Iger outlines role of modern studio chief
Disney Chief Executive Bob Iger outlines role of modern studio chief | Company Town | Los Angeles Times
