...Disney's brand mania has gotten so out of control that it has told the producers of "The Proposal," one of last year's most profitable films, that the studio has no interest in making a sequel. That's a serious shocker when you consider that the film, which cost just $40 million to make, grossed a whopping $315 million around the world. Even if you had to give Sandra Bullock a hefty raise to star in a sequel, you have to really want to get out of the movie star business to take a pass on raking in the shekels from a sequel with such built-in awareness and audience goodwill.
Disney taking a pass on one of the most profitable movies of 2009? | The Big Picture | Los Angeles Times