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BV Home Entertainment to Donate $1 Million to St. Jude's Hospital-PRNewswire 11/17/05


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  • BV Home Entertainment to Donate $1 Million to St. Jude's Hospital-PRNewswire 11/17/05

    Donation Supports St. Jude's Thanks and Giving Campaign

    Target guests will find a million
    more reasons to love Disney DVDs this holiday season. Together, Target and
    Buena Vista Home Entertainment are making a $1 million contribution to help
    the kids at St. Jude Children's Research Hospital in Memphis, Tenn.
    Developed to support St. Jude's national Thanks and Giving fundraising
    campaign, the $1 million donation will be used to assist researchers in their
    diligent search for breakthrough discoveries that lead to life-saving cures
    every day, for children in every community. Target encourages guests to share
    the magic of Disney DVDs with the kids in their lives this holiday season in
    honor of the $1 million donation.
    "We are excited to extend our commitment to St. Jude by participating in
    the Thanks and Giving campaign again this year," said Laysha Ward, vice
    president of community relations, Target. "The research taking place at St.
    Jude is saving lives and inspiring hope, and our partnership with Disney
    provides us with a meaningful way to support this wonderful work." "Disney
    cannot think of a better way to celebrate the holidays than by bringing hope,
    strength and joy to children all over the world while helping to find a cure
    for the diseases that endanger the lives of many," said Bob Chapek, president,
    Buena Vista Home Entertainment. "We couldn't be happier to join forces with
    Target in this important campaign to generate support and awareness for the
    innovative work St. Jude is doing to find a cure for every child."
    Target has been a partner of St. Jude since 1999 when it opened Target
    House, an innovative approach to long-term housing for families whose children
    are receiving life-saving treatment at St. Jude. Funded by Target and its
    vendor and celebrity partner contributions, this unique facility enhances the
    quality of life for its residents, who benefit from the privacy of family
    apartments, as well as common areas that foster interaction with other Target
    House families.
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