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  • Box Office

    Figure I start something that is just as important as a movie itself, since opening weekend box office is just as important as the man who gives the "OK" to approve another installment in a Hollywood office or what ever our opinion thinks about box office numbers.

    This past weekend, X-Men: First Class opened, and to many eyes. It flopped! Why? According to Box Office Mojo...
    Weekend Report: 'First Class' Ranks Last Among 'X-Men'

    by Brandon Gray
    June 5, 2011

    Wolverine's absence was felt as X-Men: First Class's attendance hit a franchise low in its debut. The Hangover Part II crashed after a wild opening, while Kung Fu Panda 2 didn't save face.

    X-Men: First Class squeaked by with a passable estimated $56 million on approximately 6,900 screens at 3,641 locations, and it's looking more like the fanboy fantasia it sounded like when first announced than something that will advance the franchise. Sure, the first X-Men movie opened to $54.5 million, but $56 million in 2011 is far less impressive than $54.5 million in 2000. The first X-Men's start was the equivalent of over $79 million adjusted for ticket price inflation. More telling, though, is that First Class marked a sizable step down from X-Men Origins: Wolverine, which made $85.1 million in its opening weekend.

    Earlier this summer, a Marvel Comics adaptation of a lesser character, Thor, mustered $65.7 million out of the gate (though attendance was about the same as X-Men: First Class after adjusting for 3D), and First Class was merely on par with The Incredible Hulk's $55.4 million from June 2008. Some would like to think of Batman Begins as a more appropriate comparison, but even that picture fared relatively better: its first weekend was $48.7 million (after burning off demand with a Wednesday launch) or the equivalent of nearly $60 million adjusted for ticket-price inflation. The debut of another fanboy fantasia, Watchmen, could be a better comparison to First Class: Both were ensemble period pieces and both had exceptionally high results in Box Office Mojo's "when will you see it" polling that didn't translate to correspondingly high grosses.

    Distributor 20th Century Fox's exit polling indicated that 58 percent of X-Men: First Class's audience was male and 54 percent was over 25 years old. That means First Class skewed more male than Wolverine (53 percent). The hope now is for First Class to hold well moving forward, but that's unlikely, given the history of the franchise and the genre. The previous X-Men movies all flamed out after their first weekends, including the supposed good ones (X2 and the first X-Men). If First Class holds as well as the first X-Men and X2, that would give it a final gross range of $141 million to $162 million (Wolverine closed with $179.9 million), but, if its pattern hews closer to The Last Stand and Wolverine, it would wind up with $118 million to $128 million.

    X-Men: First Class's opening reiterates the danger of rebooting a still prominent franchise without a clean break and the passage of a lot of time (Wolverine was just two years ago). While wanting to restart things after the purported quality issues of Wolverine and X-Men: The Last Stand was understandable, First Class was just a Wolverine-less prequel to the public and couldn't shake the baggage of those last two movies. First Class's marketing, which sent mixed messages by including references to the previous movies, didn't go into the movie's actual story. It merely focused on seeing what the X-Men were like when they were young and the brewing disagreement between Professor X and Magneto, which was already covered in the previous movies. All things considered, then, First Class's $56 million start wasn't too shabby and certainly displayed the continued popularity of the franchise.

    The Hangover Part II tumbled 62 percent to an estimated $32.4 million, which was less than the first Hangover's $32.8 million second weekend. The percentage drop was worse than Sex and the City 2's at the same point last year and, of course, was much steeper than the first Hangover's 27 percent fall. Since Wednesday, Hangover Part II has been making less or about the same amount as its predecessor, though its cumulative gross towered over it with $186.9 million in 11 days, ranking as the second-fastest grossing R-rated movie ever behind The Matrix Reloaded.

    Kung Fu Panda 2 didn't take the same beating as Hangover Part II, but it was still battered in its second weekend. Retreating 49 percent, the animated sequel generated an estimated $24.3 million, increasing its sum to $100.4 million in 11 days. The percentage drop was more extreme than Madagascar (41 percent) and any Shrek movie at the same post-Memorial Day point. The first Kung Fu Panda was down 44 percent in its second weekend (which was a week later on the calendar), though it pulled in $33.6 million and had a much higher total. Panda 2's 3D share did not improve as the format accounted for 44 percent of business.

    Pirates of the Caribbean: On Stranger Tides continued its descent: off 55 percent, the supernatural swashbuckler grabbed an estimated $18 million for a $190.3 million tally in 17 days. Bridesmaids, on the other hand, delivered another stellar hold. The comedy again had the smallest decline among nationwide holdovers, easing 27 percent to an estimated $12.1 million and increasing its sum to $107.3 million in 24 days. Meanwhile, its Universal Pictures stable mate, Fast Five, joined the $200 million club on Saturday, its 37th day of release (and it remained the top-grossing movie of 2011 so far).

    In limited release, Midnight in Paris expanded to 147 locations (up from 58 last weekend) and scored a solid estimated $2.9 million. With a $6.9 million tally in 17 days, it's already out-grossed director Woody Allen's last two movies You Will Meet a Tall Dark Stranger and Whatever Works. Midnight's major test comes June 10 when it has its nationwide break at between 750 and 1,000 locations. The Tree of Life added 16 locations for a total of 20 and made an estimated $621,000. Its $31,050 per location average was the highest of the weekend, though it was down two-thirds from its average last weekend.

    On Monday afternoon, the actual grosses for X-Men: First Class and the rest will be reported here.

    This article hits it on the dotted line...
    box office

    Why did X-Men: First Class under perform at the box office?

    The mutant prequel made just $56 million in its opening weekend, less than the $69 million some analysts predicted.
    What happened? And can the X-Men still claim a victory somehow?
    First of all, a few bits of context:

    The movie did slightly better than the studio's own prediction, but much worse than some outside analysts expected. And compared to other big summer movies, it was kind of anemic. Also, consider that X-Men Origins: Wolverine made $85 million in its opening weekend. And X-Men: The Last Stand made $103 million in its first weekend.

    X-Men: First Class did great overseas. Of course, by all accounts, Hollywood weights U.S. box office more heavily than overseas box office, because the studios get a greater share of domestic gross, by all accounts.

    The movie may have a great second weekend, which was what helped Thor become a huge hit stateside. The only real challenge to X-Men next weekend is Super 8, which may be a smaller movie as well.

    That said, what are some reasons why X-Men: First Class may have underperformed somewhat?

    It wasn't in 3D. Which is cause for major rejoicing, especially since it wasn't filmed in 3D. But you know that many movie-goers would have coughed up an extra $5 to wear clunky plastic glasses and see the movie looking slightly worse.

    It was the fifth X-Men movie, and the last two sucked. Counting Wolverine, this is the fifth movie in a series that's been cranking them out. It worked for Fast and the Furious, but only because the fifth movie brought back everybody. And it's possible that casual audiences remembered just how agonizing X3 and Wolverine were, and decided not to give the mutants one more chance. Sometimes, a crappy movie can be a hit, but you still pay the price later on.

    The marketing was godawful. I mean, seriously. Remember this? And this? They basically rented out a billboard saying, "Total cheesefest. Nothing to see here."

    It was too geared towards X-Men fans, and not enough towards random X-neophytes.
    At least, that may have been the perception. The whole "find out how Magneto got his helmet" thing the trailers focused on. It may have looked too much like fanservice, and not enough like a mainstream movie that assumes you know nothing about X-lore.

    Nobody famous was in this one. Sorry, James McAvoy and Michael Fassbender. The lack of A-list Hollywood actors may have been the real reason huge crowds didn't show up for XMFC. So you can expect to see Hugh Jackman (or someone equivalent) in every X-Men film from here on out.
    Source: Why did X-Men: First Class underperform at the box office?
    Last edited by JMora; 06-06-2011, 01:03 PM.

  • #2
    Re: Box Office

    I'm planning to see X-Men, but I wasn't able to this weekend as I was in Calgary looking for a place to rent. This week I'll be seeing it, or Kung Fu Pand II, or even both.

    I got to get my movie fix as much as possible here in Kelowna over the next few weeks, before I move, as movies in Calgary are about $2 more at the big multiplex that has the IMAX theater.


    • #3
      Re: Box Office

      Super 8 crashed landed at #1

      Weekend Report: 'Super 8' Checks In at Top Spot

      by Brandon Gray
      Super 8

      June 12, 2011

      This weekend, Super 8 arrived with neither a whimper nor a bang. After months of hype, the trumped-up J.J. Abrams-Steven Spielberg production was rather uneventful.

      Super 8 collected an estimated $37 million on approximately 5,500 screens at 3,379 locations, after making an additional $1 million with its Thursday Twitter sneaks. While that was two thirds of The Karate Kid's $55.7 million on the same weekend last year and less than Cloverfield's $40.1 million, it was close to

      District 9's $37.4 million and greater than The Day the Earth Stood Still (2008)'s $30.5 million, The Happening's $30.5 million and Battle: Los Angeles's $35.6 million, among comparable movies. Included in Super 8's run were 239 IMAX venues, which accounted for 12 percent of the gross. Distributor Paramount Pictures' exit polling indicated that 71 percent of Super 8's audience was over 25 years old and 56 percent was male.

      Prior to opening, allegedly soft tracking in industry polling led Paramount and others to project Super 8's weekend at $25-30 million. However, even if Super 8 beat last-minute expectations, that doesn't necessarily make it a success. The most important expectations for any movie are the ones that are set when a movie is greenlighted as well as the ones that guide a marketing campaign. A Spielberg-produced movie aiming to emulate his blockbusters of yore has high expectations attached to it, especially with the super-hyped Abrams at the helm. Super 8's marketing was conducted as if the movie were an intended blockbuster: the campaign was massive, ranging from a Super Bowl spot through a raft of television ads as well as promotions on American Idol and the MTV Movie Awards. $37 million is not a blockbuster opening for this type of movie in this day and age. Super 8's attendance wasn't even much higher than E.T.: The Extra-Terrestrial's on the same weekend back in 1982, and Super 8 had over three times the locations.

      To counter the lack of opening kick, Super 8 is being cast as a crowd-pleaser with long playability. Paramount noted that the movie's B+ CinemaScore was the same as True Grit and Bridesmaids, trying to send the message that Super 8 should have staying power, even though those movies weren't apples-to-apples comparisons in terms of genre (or release date). In general, a "B+" from CinemaScore's opening night moviegoer polling is nothing special. On Sunday morning, Paramount amended its comparisons to include District 9, which earned a B. For perspective, last year, The Karate Kid boasted an A CinemaScore, yet that movie was hardly a paragon of longevity. If Super 8 holds as well as Karate Kid or District 9, it would wrap up its run with $115-120 million.

      The bottom line is that Super 8 had a decent sampling this weekend, but it will have to hold strongly to earn kudos. The mysterious marketing backed the movie into this corner: people were led on too long and there was too little revealed in the final stretch (and what was shown seemed pedestrian). Intrigue is fine early on, but cards need to be on the table at crunchtime. With Cloverfield, E.T. and others, people might not have known what the creatures looked like, but they knew what those movies were about and basically what the creatures were before purchasing tickets. Plus, hiding the creature doesn't mean that the story and characters have to be hidden too. Or perhaps the story and characters just weren't compelling enough to draw a crowd.

      In second place, X-Men: First Class pulled in an estimated $25 million, retreating 55 percent. That was the second-smallest percentage drop yet for an X-Men, behind X2: X-Men United (53 percent) and ahead of the first X-Men (57 percent). It was also a marked improvement over X-Men Origins: Wolverine (69 percent) and X-Men: The Last Stand (67 percent). Still, First Class's $98.9 million ten-day tally trailed all of its predecessors, and the disparity was only exacerbated in terms of estimated attendance.

      The Hangover Part II crossed the $200 million mark in just 16 days and stabilized after crashing last weekend. The comedy sequel made an estimated $18.5 million, down 41 percent. It's losing steam at a much faster rate than The Hangover and has been trailing its predecessor by a wide margin on a daily basis since last Sunday. With $216.6 million in the till, Hangover II surpassed Fast Five to become the top-grossing movie of 2011 so far.

      Kung Fu Panda 2 bounced back somewhat with its 30 percent, which was a better hold than Kung Fu Panda, Shrek Forever After and Madagascar at the same point. The animated sequel grabbed an estimated $16.6 million, slotting fourth, but its $126.9 million 18-day haul still lagged behind those comparable movies.

      Pirates of the Caribbean: On Stranger Tides also crossed the $200 million mark on Friday, its 22nd day. It edged out Bridesmaids for the weekend with an estimated $10.8 million, off 40 percent for a $208.8 million 24-day.

      Bridesmaids had its smallest weekend drop yet and, again, the best hold among nationwide releases. It eased just 16 percent to an estimated $10.2 million, lifting its tally to a sensational $123.9 million in 31 days and exceeding the final gross of Superbad.

      Newcomer Judy Moody and the NOT Bummer Summer landed in seventh with a soft estimated $6.3 million at 2,524 locations, which was less than Ramona and Beezus's $7.8 million last summer. Distributor Relativity Media's research showed that the audience was mostly comprised of children under 12 years old (52 percent) and their parents (36 percent) and that it was predominantly female (78 percent).

      Meanwhile, Midnight in Paris expanded nationwide, ranking eighth. The Woody Allen movie made an okay estimated $6.1 million at 944 locations, bringing its tally to $14.2 million in 24 days. That was Allen's highest-grossing single weekend ever.
      Source: Weekend Report: 'Super 8' Checks In at Top Spot - Box Office Mojo


      • #4
        Re: Box Office

        People are seeing regular dimension films then their 3D counters. According to analyst Richard Greenfield, Fandango’s sales trend data shows that Green Lantern 2D tickets are outselling 3D tickets despite a “massive 3D promotional push” for Lantern. The same appears to be true for Harry Potter, whose 2D tickets are dominating the charts.

        Greenfield says:
        We continue to believe U.S. consumers are frustrated with the amount of 3D movies Hollywood is producing, especially when combined with excessive ticket prices…In addition, we suspect the darkness of 3D is starting to impact movie satisfaction (this was a key problem with Pirates 3D, with both Green Lantern and Potter starting off with darker imagery and then layering on 3D glasses that darken the images further).
        Here's a list of the remaining Fake 3D films of summer 2011:
        Green Lantern (Now Playing)
        Captain America
        Harry Potter and the Deathly Hallows: Part 2
        Spy Kids 4
        The Cabin in the Woods
        The Green Hornet
        The Smurfs

        Here's the list of the remaining true 3D films:

        *Made intentionally for IMAX 3D Experience.

        You know you will see this just like a lot people saw the remake of Piranha in 3D and more then likely this too...

        You may laugh about the concept but did you know it's possible, sharks in rivers & lakes.

        BULL SHARK

        by Carcharhinus leucas

        Bull Shark Photos | More Bull Shark Photos | Bull Shark Safety Guide | Bull Shark Caught in River (video) | Hooking a Giant Bull Shark (video) | Giant African River Shark (video) | Carp Chomped by Bull Shark (video) | Sharks Thriving in Freshwater? (video) | Catching a Bull Shark (video)

        Maximum Length: Over 13 feet
        Maximum Weight: Up to 700 pounds A Freshwater Nightmare: The bull shark is a river monster of nightmares — it is a sea creature that can tolerate fresh water, allowing it to travel far up rivers and close to contact with humans. Its tendency to dwell in shallow coastal waters and rivers ranging from the Atlantic to the Indian to the Pacific Ocean, coupled with its unpredictable and aggressive behavior, lead many scientists to label it as the species responsible for the majority of shark attacks on humans. Visit our bull shark safety guide to learn how to stay safe in salt and fresh water.

        Bad to the Bone:
        The bull shark gets its name from its stocky build, its broad snout and its aggressive nature. It is known to make sharp, unpredictable bursts of speed and often utilizes the "bump and bite" technique to capture prey, during which it first head-butts prey before attacking. Bull sharks have been known to attack large animals, including one account of an attack on a racehorse in Queensland, Australia. They regularly prey on dolphins, other sharks, and have proven themselves more than willing to attack humans — sometimes simply out of curiosity. Their speed, strength and agility — not to mention sharp, heavily serrated teeth — make such attacks potentially deadly.

        Jeremy Wade's Tips for Catching Bull Shark:
        "We had to put the fish back alive, so I used a circle hook with a crushed down barb. Circle hooks tend to lodge in the corner of the mouth where they are easier to remove, which is a very big consideration when you're fishing for sharks."

        For the full story, watch Jeremy Wade's How to Catch a Bull Shark.
        source: River Monsters : Bull Shark : Animal Planet


        • #5
          Re: Box Office

          Makes sense. People are seeing one or two 3D films, then opting not to pay the extra price to see it theatrically, especially since you can buy the 3D version with the Blu-Ray and the DVD just a few months later.

          Here's a hint, Hollywood: 1. don't make so many 3D films, and when you do, don't make so many prints. Keep the gimmick special. Don't do it to death and have it wear out its welcome (might be too late already, but you never know). 2. Don't include the 3D version with the Blu-Ray and the DVD. Make the 3D Blu-Ray a standalone separate purchase 6 months to a year after the Blu-Ray/DVD release. Or, don't release it to home video at all. Keep it a theatrical thing, no matter what the 3D TV manufacturers want.


          • #6
            Re: Box Office

            The only 3D film I'll see is Potter cause at the Imax at Universal that's all they'll have but I thought Xmen was good...not my favorite (loved the first one and X2) but for a comic film and heck as a film for 2010 it was much deeper than the crap I've been seeing come out. It was a backstory no one asked for but thats good.....I did not know how the Xmen started but I did know about Spiderman, Wolverine and others back storys which we are told like 1,000 times.

            3D only works on some movies and some video games (Legend of Zelda working really well) but stuff like Up or Cars.....who cares those movies dont need/have anything that looks that nice in 3D, but hey people go threw fads I'm sure a new one will come up soon and cost us even more than 3D
            Happy Halloween!!!


            • #7
              Re: Box Office

              Originally posted by JerrodDRagon View Post
              The only 3D film I'll see is Potter cause at the Imax at Universal that's all they'll have but I thought Xmen was good...not my favorite (loved the first one and X2) but for a comic film and heck as a film for 2010 it was much deeper than the crap I've been seeing come out. It was a backstory no one asked for but thats good.....I did not know how the Xmen started but I did know about Spiderman, Wolverine and others back storys which we are told like 1,000 times.

              3D only works on some movies and some video games (Legend of Zelda working really well) but stuff like Up or Cars.....who cares those movies dont need/have anything that looks that nice in 3D, but hey people go threw fads I'm sure a new one will come up soon and cost us even more than 3D
              Buddy, Potter is fake 3D much less never intended to be filmed in 3D in mind or even IMAX. Transformers 3, now that's... Well you know the story =)


              • #8
                Re: Box Office

                June 17-19

                1. Superheroes. Again. (Warner Bros.) - $52.7 million
                2. Super 8 (Paramount) - $21.2 million ($73 mil.)
                3. Jim Carrey, Uncaring (Fox) - $18.2 million
                4. X-Men: Bringing Laser Fights Into The Cuban Missle Crisis (Fox) - $11.5 million ($120 mil.)
                5. Prelude To Rehab Part II (Warner Bros.) - $9.6 million ($233 mil.)
                6. Kung Fu Panda 2 (Dreamworks/Paramount) - $8.7 million ($143 mil.)
                7. Bridesmaids (Universal) - $7.5 million ($137 mil.)
                8. Pirates Of The Caribbean: The Fourth Movie (Disney) - $6.2 million ($220 mil.)
                9. Midnight In Paris (Sony) - $5.2 million ($22 mil.)
                10. Judy Moody And The Not Bummer Summer (Relativity) - $2.2 million ($11 mil.)

                All the comic book feels had the worst word of mouth & reviews, its showing at the box office...
                Weekend Report: 'Green Lantern' Not the Brightest Bulb

                by Brandon Gray
                Green Lantern

                June 19, 2011

                This weekend, Green Lantern's light was more red than green, but the comic book adaptation still drew an estimated $52.7 million on approximately 7,200 screens at 3,816 locations.
                Green Lantern's start landed behind X-Men: First Class's $55.1 million and Thor's $65.7 million. It was also less than The Incredible Hulk and the two Fantastic Four movies, and the attendance disparity was only greater. Green Lantern's estimated attendance was even lower than Daredevil and Ghost Rider.

                3D presentations at 2,711 locations accounted for 45 percent of Green Lantern's gross. The 3D share was close to Kung Fu Panda 2 and Pirates of the Caribbean: On Stranger Tides but down from Thor's 60 percent. Distributor Warner Bros.' exit polling indicated that 64 percent of Green Lantern's audience was male and 63 percent was over 25 years old (19 percent was under 18).
                In second place, Super 8 had a decent hold, retreating 40 percent to an estimated $21.3 million (it has a bullish projection for Father's Day) for a District 9-matching $72.8 million haul in ten days. Its percentage drop was much smaller than District 9, Battle: Los Angeles and Cloverfield among others and was on par with Knowing.

                Mr. Popper's Penguins slid in to third with an estimated $18.2 million on around 4,200 screens at 3,339 locations. That was tepid for a Jim Carrey comedy or family vehicle and was in the same range as Surf's Up. Distributor 20th Century Fox's research showed that 56 percent of Mr. Popper's audience was female and 58 percent was under 25 years old.

                X-Men: First Class
                ranked fourth with an estimated $11.5 million, which was the lowest-grossing third weekend yet for an X-Men movie. The reboot prequel's tally climbed to $119.9 million in 17 days, also the lowest of the series.

                The Hangover Part II rounded out the Top Five with an estimated $9.6 million, off 45 percent for a $232.7 million tally in 25 days. It was followed by Kung Fu Panda 2, which was down a distressing 47 percent to an estimated $8.7 million for a $137.2 million total, also in 25 days.
                Midnight in Paris saw the smallest decline among nationwide releases after a slight expansion. The Woody Allen comedy eased ten percent to an estimated $5.2 million, increasing its sum to $21.8 million in 31 days. While usually the best holder on a given weekend, Bridesmaids was the bridesmaid this time, though the comedy was down only 26 percent to an estimated $7.5 million for a stellar $136.8 million total in 38 days.

                Meanwhile, The Art of Getting By didn't get by, making a mere estimated $700,000 in its debut at 610 locations. The Tree of Life expanded to 114 locations and made more, coming in at an estimated $1.1 million for a $3.85 million sum in 24 days, but it's no Midnight in Paris.
                Source: Weekend Report: 'Green Lantern' Not the Brightest Bulb - Box Office Mojo

                Who even knew Jim Carrey's film came out? LOL His career is over!


                • #9
                  Re: Box Office

                  Originally posted by JMora View Post
                  Buddy, Potter is fake 3D much less never intended to be filmed in 3D in mind or even IMAX. Transformers 3, now that's... Well you know the story =)
                  Yeah but Imax has the best sound systems around and I want to see it on the Biggest Screen I can sooooo I'll see the epic film in for your Transformers.....I really dont one is going to die in your movie..just the bad guys. If its anything like Transformers 2 (worest movie I've ever seen besides My Soul to Take) then I don't care....the action is ok but if there is no story to compelling me to care about anyone then who cares....Boom..punch...something blows up.

                  GO enjoy it but I can't support movies like that anymore....I want films that can both make cool actions scenes and have a good script and actors in it
                  Happy Halloween!!!


                  • #10
                    Re: Box Office

                    Originally posted by JerrodDRagon View Post
                    Yeah but Imax has the best sound systems around and I want to see it on the Biggest Screen I can sooooo I'll see the epic film in for your Transformers.....I really dont one is going to die in your movie..just the bad guys. If its anything like Transformers 2 (worest movie I've ever seen besides My Soul to Take) then I don't care....the action is ok but if there is no story to compelling me to care about anyone then who cares....Boom..punch...something blows up.

                    GO enjoy it but I can't support movies like that anymore....I want films that can both make cool actions scenes and have a good script and actors in it
                    Watching the last Potter film on IMAX will be like getting rapped without a condom and getting full blown AIDS! I'm a GAY and I would state that 100%


                    • #11
                      Re: Box Office

                      What do you get when Michael Bay, Steven Spielberg & James Cameron work together?

                      The sales of Transformers: Dark of the Moon are looking to out do The Dark Knight!

                      Theaters across the country have sold out midnight showings for not only for Tuesday night and Wednesday night showings. Higher earnings then any film since Jurassic Park 1993!

                      From advance sales, already pass $50 million!

                      Century Stadium 25 and XD auditorium 1: SOLD OUT

                      Regal Garden Grove 16 auditorium 1: SOLD OUT

             19 2 auditoriums SOLD OUT

                      Universal Citywalk: (showing 24hrs)

                      Transformers 3 is looking to break the $200 million opened weekend mark!

                      Exit polls , better then Avatar!!!


                      • #12
                        Re: Box Office

                        Happy birthday to Jaws, 36 years ago today, so why in the Box Office thread? It was the first film to gross $100 million, and it became a staple of summer blockbuster.

                        Movies that changed Cinema: Jaws - The First Blockbuster

                        Posted by CultCase

                        On June 20, 1975 when Jaws was limitedly released at 409 theaters, followed by a wider release five days later into 675 theaters the word Blockbuster was still never used to describe a movie. American media needed a new word to describe what this movie did to people: Based on Peter Benchley's best-selling novel and inspired by a real event, audiences loved to be horrified by that movie so much that they were literally lined-up around street blocks, causing traffic jams, waiting to see it again and again.

                        Truly said, with films about aliens and dinosaurs, Spielberg is first and foremost a dreamer, and Alfred Hitchcock was the one to show us how much we love to be scarred. Yet, in the old world where people were still paying money to watch movies more than once Jaws will always be remembered as the one that showed us how much we are willing to pay to be afraid. “See it again, this time with your eyes open” said one of the movie advertisements and, indeed, some people had seen this movie much more than twice.

                        In his article The Summer Of Jaws, Ralph Grassi who was 11 years old when the movie hit the screens, tells about a guy named Vince Sculli who became known as "Joe Jaws" at the Blaker Theatre and was featured in the local press for seeing the movie 28 times. According to Grassi's story the two nightly performances at the 600 seat Blaker had sold out 28 consecutive times in its first two weeks. The photo above, taken in early July of 75', was published by AC Press and put online by Grassi who says his "life changed" when Jaws came to the Blaker Theatre:
                        “The build up of this movie overwhelmed me. The commercials alone had me bouncing off the walls with anticipation. Finally the moment had arrived... to wait in line with Mom and Dad for what seemed like forever. The line was the longest I had ever seen for a movie and the theatre was packed to capacity. I can still remember the nervous laughter of the audience after each gruesome death - their reactions carrying well into the next scene on the screen. I walked out of the theatre that night with a new agenda. School had just let out and I had the whole summer ahead of me to fantasize about sharks at the Jersey shore.”

                        On June 23, 1975, just three days after its official release, the phenomenal success of Spielberg's low-budget shark thriller made the Time cover. According to Wikipedia on its first weekend Jaws grossed more than $7 million, and was the top grosser for the following five weeks.

                        During its run in theaters, the Jaws beat the $89 million domestic rentals of the reigning box-office champion, The Exorcist - an Academy Award-winning horror thriller and one of the most profitable horror films of all time - and became the first film to reach more than $100 million in theatrical rentals. Eventually, Jaws grossed more than $470 million worldwide (around $1.85 billion in 2006 dollars) and was the highest grossing box-office hit until George Lucas' Star Wars was released two years later.

                        For a fantastic high-res flashback experience click the above US 1 One Sheet Original Movie Poster (27x41 ROLLED NEVER FOLDED) from that was available for you to purchase for $1595.00 until it was sold out. As they say, “Rolled originals DO EXIST!!” but “Almost impossible to find.”
                        Source: CultCase: Movies that changed Cinema: Jaws - The First Blockbuster


                        • #13
                          Re: Box Office

                          The BIGGEST ticket seller

                          TICKET ALERT
                          : "Transformers: Dark of the Moon" Tickets Unleashed on Fandango

                          LOS ANGELES, June 24, 2011 /PRNewswire/ -- Tickets are now on sale on Fandango, the nation's leading moviegoer destination, for "Transformers: Dark of the Moon," opening on Wednesday, June 29.

                          Tickets for the IMAX 3D version of the movie are likely to be among the hottest sellers on the site. According to a recent Fandango survey, 76% of "Transformers: Dark of the Moon" fans are more inclined to see the movie in 3D because it was actually filmed in 3D (and not a 2D conversion).

                          About Fandango
                          Fandango, the nation's leading moviegoer destination, sells tickets to more than 16,000 screens. Fandango entertains and informs consumers with reviews, commentary and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. Fandango is available at, via your wireless mobile device at, and at 1-800-FANDANGO. Fandango's top-ranking movie ticketing apps, with more than 16 million downloads, are available on the iPhone, iPad, Android, Blackberry, Palm, Windows Phone 7 and many other platforms.
                          SOURCE Fandango


                          • #14
                            Re: Box Office

                            Good start...
                            'Transformers: Dark of the Moon' Rakes in $13.5 Million From Tuesday Night Showings

                            12:39 PM 6/29/2011 by Pamela McClintock

                            "Transfomers: Dark of the Moon"

                            The Paramount three-quel made $5.5 million in special pre-midnight 3D sneaks.

                            Paramount's Transformers: Dark of the Moon grossed $13.5 million special 3D and midnight shows Tuesday night.

                            Taking no chances, Paramount hosted sneaks Tuesday evening in 2,700 3D theaters as a way to pump up 3D attendance.

                            That was followed by midnight shows in both regular and 3D theaters.

                            The sneaks earned $5.5 million, while midnight grosses were $8 million.

                            It's a strong start for Michael Bay's three-quel, which returns Shia LaBeouf in the title role, even if Tuesday’s business was behind the second Transformers: Revenge of the Fallen, which grossed $16 million in midnight shows.

                            Paramount is prepared for the three-quel to come in behind Revenge of the Fallen, considering the depressed domestic marketplace. Revenge of the Fallen opened to roughly $200 million in its first five days; Paramount expects Dark of the Moon to gross $155 million to $165 million through July 4th.

                            Dark of the Moon
                            came in well ahead of the first Transformers, which grossed $8.8 million in Tuesday evening and midnight shows.


                            • #15
                              Re: Box Office

                              Box office update: 'Transformers: Dark of the Moon' scores year's biggest opening day with $37.3 mil

                              by John Young

                              Image Credit: Jaimie Trueblood

                              It’s going to be a good week for Excedrin. On Wednesday, Transformers: Dark of the Moon blasted off with the year’s largest opening day so far. The $195 million action film, the third in the Michael Bay-directed series, grossed an estimated $37.3 million on Wednesday, including $8 million from midnight showings. (The movie earned an additional $5.5 million from “sneak preview” screenings Tuesday night, which aren’t being counted toward its Wednesday debut) This year’s previous opening-day record holder was Pirates of the Caribbean: On Stranger Tides, which plundered $34.9 million its first day.

                              Dark of the Moon‘s opening-day figure falls in between its two predecessors. The 2007 Transformers generated $27.9 million its first day (excluding the $8.8 million it made from sneak previews the prior night), while the 2009 sequel, Revenge of the Fallen, collected a massive $62 million on opening day. Dark of the Moon should continue to split the difference between the two movies throughout the week. At this rate, look for it to earn just under $100 million during the four-day holiday weekend. By the time the fireworks start flying Monday night, Dark of the Moon should have grossed around $165 million in six days.
                              Box Office Preview: 'T3' on the Move to No.1

                              By PAUL DERGARABEDIAN For The Associated Press
                              LOS ANGELES June 30, 2011 (AP)

                              Paramount's "Transformers: Dark of the Moon" is already transforming itself into the biggest debut of the year, grossing $42.8 million so far as it smashes its way toward $175 million in North America by the end of the long holiday weekend.

                              With the first two films in Michael Bay's critically-challenged sci-fi franchise earning a combined $1.5 billion worldwide, and with the added benefit of 3-D, IMAX and some ticket inflation, "T3" could easily make $500 million globally in its first week of release.

                              Disney/Pixar's "Cars 2" roared to a first-place finish last week and is set for a solid holiday weekend in the No. 2 position at around $40 million. The family-friendly film should cross Monday's finish line with over $130 million in total North American revenue and nearly $200 million in worldwide receipts.

                              In this publicity image released by Paramount Pictures, Optimus Prime is shown in a scene from "Transformers: Dark of the Moon." (AP Photo/Paramount Pictures)

                              Sony's R-rated comedy "Bad Teacher" starring Cameron Diaz and Justin Timberlake will likely place third in the class after a stronger-than-expected debut last week, earning about $17 million and bringing its overall domestic total to around $60 million.

                              Universal's debuting "Larry Crowne," boasting Oscar winners Tom Hanks and Julia Roberts but hampered by disappointing reviews, will offer a more sophisticated alternative to the summer's typically boisterous fare and likely gross in the low to mid teens.

                              Warner Bros.' "Green Lantern" in its third weekend and Paramount's "Super 8" entering its fourth will battle it out for fifth place with four-day grosses in the $8 million to $10 million range.
                              Source: Box Office Preview: 'T3' on the Move to No.1 - ABC News


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