Announcement

Collapse

Your Assistance Please

We need your help to battle spammers and also to keep our community user friendly.
PLEASE BE KIND TO OTHERS - Refrain from personal attacks. Avoid politics and harsh language whenever possible. If someone is violating our simple rules, DO NOT confront them, simply report the post.
STOP SPAMMERS - Report the post. DO NOT respond to them.

2017 is a year of renewal for us, we have lots of exciting changes on the way for you, but we don't have time to deal with trolls and spammers. If you find yourself suspended and need to plead your case, you will need to do so after your suspension. We are happy to address your concerns if you made a simple mistake. However, please note that those with a history of bad behavior and pushing our rules to the limit will not be given the courtesy of a reply.

MiceChat offers a number of ways for you to communicate and get involved. We offer Facebook Groups and Pages, Twitter, Instagram and Pinterest accounts. We have a front page filled with amazing content. We offer weekly meetups in the parks. Meets and events all over the world. Podcasts and videos. And we continue to maintain forums for your posting convenience. But with all those options, we can't be everywhere all the time. We need YOUR help. Please don't poke the trolls. Report posts and leave reputation. We'll do our best to keep the forums clean and active, but we can't do so without your help.

Thank you for your support folks, it's going to be a really fantastic year in the MiceChat world.
See more
See less

Courting Christians for Disney's 'Narnia'- San Francisco Chronicle- 12/11/05

Collapse

Ad Widget

Collapse
This topic is closed.
X
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • Courting Christians for Disney's 'Narnia'- San Francisco Chronicle- 12/11/05

    Full text available here:
    http://sfgate.com/cgi-bin/article.cg...TL&type=movies

    It is press day for "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe," the C.S. Lewis children's classic now in theaters, and Disney has unleashed its publicity arsenal: a swanky hotel, the film's stars and director, and a secret weapon -- publicist Jonathan Bock.

    Bock's unassuming manner as he mingles belies his might. He's no PR messiah, but he is one of entertainment's top apostles. Movie studios hire Bock to spread the word among faith-based groups to see movies with religious content or a strong moral message. Disney has used him and his Grace Hill Media agency for 20 to 30 of its movies over the past five years, a spokesman says.
    The studio has never needed Bock more as it sweats out the opening weekend of "Narnia," its $150 million tent pole for Christmas -- which Disney hopes to establish as a must-see for Christian moviegoers.
    Lewis' yarn about four children escaping the World War II London bombings into a magic wardrobe has biblical overtones: A lion king takes the fall for a human sinner and is humiliated and bound in a public death before being resurrected. Ogres and all manner of hell-bound soldiers fight for the bad guys in a war of good versus evil. And temptation leads even the young and pure of heart into darkness.
    Some factions have embraced the Scripture aspect over the fantasy, which Lewis, a reconverted Christian, partly crafted over pub sessions with "Lord of the Rings" author J.R.R. Tolkien. (Like "Rings," a year-end blockbuster for three years running, "Narnia" was filmed in New Zealand.) Some secularists have cried for "Narnia" to be removed from mandatory reading lists because they say it is more Sunday school than literature.
    "Like any good piece of art, this book has been interpreted in a wide variety of ways," says Dennis Rice, Disney's senior vice president of publicity. "I grew up with these books and never thought once that it was (anything) more than just a great fantasy and adventure. People read Christian allegory in 'The Matrix.' I've got to believe if you want to see something, you'll find it, whether it's there or not." "Narnia" has attracted more interest from organized religion than any other Disney film, Rice acknowledges, but he says the spike in attention has come partly from the press. "Eighty-five percent of Americans feel that religion is an important part of their life," he says. "Since when is that now a special-interest group?"
    Check out the News Forum for the latest news with a Micechat twist!



    Do you MiceChat?
    Help support the site you love:
    -Visit the MiceChat store
    Make a donation with one of the boxes at the bottom of the page

    DMCA for life, yo.
    MCDA- Bringin' sexyback, one pound at a time.

Ad Widget

Collapse
Working...
X