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MiceChat Knott's Scary Farm Event

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Tom Chaney Memorial Debate Lounge

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Disney's $100 million gamble January 22, 2006 Orlando Sentinel


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  • Disney's $100 million gamble January 22, 2006 Orlando Sentinel

    With a reported price tag of up to $100 million, Everest needs to be more than just a must-ride new attraction, industry observers said.

    It must be enough to entice visitors to tack an extra day onto their Disney stays. And by staying longer at Disney -- a key strategy for the company -- those visitors may opt to skip a trip or shorten a visit to crosstown rivals SeaWorld Orlando or Universal Orlando, each of which has added new attractions or rides in recent years.
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