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Disney Builds a Better Mousetrap -BusinessWeek.com 2/21/06

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  • Disney Builds a Better Mousetrap -BusinessWeek.com 2/21/06

    Disney Builds a Better Mousetrap

    By Ronald Grover
    2/21/2006
    Business Week Online

    Full Story at : http://www.businessweek.com/bwdaily/...e=Ron%20Grover


    Walt Disney CEO Robert Iger eschews traditional business practices to embrace a digital strategy. Will it be enough to bring back the magic?

    For much of the last decade, it has been awfully easy to dismiss Walt Disney (DIS ) as a media giant full of world-class assets that performed at less than their zippity-do-dah best. Under former Chief Executive Michael Eisner, tons of money was poured into half-filled theme parks, ABC's fortunes rose and fell quicker than you can say Who Wants to be a Millionaire?, and a once-proud animation studio was eclipsed by a gang of computer jockeys from Silicon Valley.
    Growing older is manditory
    Growing up is however, optional

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