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By Sacrificing Its Catalog, Will Disney Spoil Its Internet Biz? - NYTimes, 2-20-06


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  • By Sacrificing Its Catalog, Will Disney Spoil Its Internet Biz? - NYTimes, 2-20-06

    By Sacrificing Its Catalog, Will Disney Spoil Its Internet Business?
    by Bob Tedeshi

    New York Times Online. com

    Full story at (Must register to view story, but it is free)

    MICKEY MOUSE'S next big role: e-commerce renegade.

    The Walt Disney Company, an icon of mainstream America, will move against the grain of conventional business strategy this spring when it stops distributing a catalog that has filled the mailboxes of tens of millions of households for the last decade, and instead embarks on a Web-only initiative.

    "Customers almost dictated this to us," said Paul Gainer, vice president of Disney Shopping, a division of Disney Consumer Products. "Once they go online we just don't see them going back to the phone."
    Growing older is manditory
    Growing up is however, optional

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