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Disney Channel's hit series for kids in 6 language's online-TelevisionPoint-3/10/2006

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  • Disney Channel's hit series for kids in 6 language's online-TelevisionPoint-3/10/2006

    Disney Channel's hit series for kids and tweens, "That's So Raven" and "The Suite Life of Zack & Cody," will be made available in six different languages, on the soon to be re-launched broadband site, DisneyChannel.com.

    The announcement was made today by Rich Ross, President, Disney Channel Worldwide, and Albert Cheng, Executive Vice President, Digital Media, Disney ABC Television Group. The language tracks are Hindi, English, Spanish, German, French and Mandarin Chinese.

    Ross said, "Disney Channel speaks to kids and kids speak many languages and now we speak to them in many of their languages. Whether it is seventh grade Spanish classes or kids who have just emigrated from India or China, we just want to continue the conversation."

    "We are committed to offering programming to viewers no matter when, where or how they want it and this is further example of how we are accomplishing our goals," said Cheng.

    Free of charge and on-demand, the companion DisneyChannel.com will offer select episodes of live-action and animated series, short-form content, music videos and Disney Channel Original Movie "bonus" materials. Video content will be refreshed on a weekly basis. Developed in conjunction with Disney Online, the full-length, streaming video content is advertiser-supported with adjacent customized spots and fixed display advertising.

    Disney Channel's programming reflects kids' life experiences and incorporates the multiplicity of today's world, including people of many cultures, religions and geographic locales.

    Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies plus contemporary acquired programming. Currently available on basic cable in over 25 million Indian homes, 87 million U.S. homes and to millions of other viewers on 23 Disney Channels around the world. Disney Channel is part of Disney ABC Television Group.
    Source: TelevisionPoint

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