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Disney to make TV shows available free on Web - Cnet.com -4/10/06

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  • Disney to make TV shows available free on Web - Cnet.com -4/10/06

    Disney to make TV shows available free on Web

    By Reuters

    Published: April 10, 2006, 4:49 AM PDT Last modified: April 10, 2006, 6:38 AM PDT

    Full Story at : http://news.com.com/Report+Disney+TV...tag=html.alert

    update Walt Disney's ABC Television will offer some of its most popular shows, such as "Desperate Housewives" and "Lost," for free on the Internet in a two-month trial, the company said on Monday.
    Advertising revenue will support the trial run on ABC.com, with advertisers AT&T, Ford, Procter & Gamble and Universal Pictures already signed up.

    "Commander in Chief" and "Alias" along with "Lost" and "Desperate Housewives" will be available on the Web in May and June, starting the day after they are first broadcast.

    Viewers will be able to pause and move between "chapters" in an episode but will not be able to skip ads that are technically embedded.
    Growing older is manditory
    Growing up is however, optional

  • #2
    Re: Disney to make TV shows available free on Web - Cnet.com -4/10/06

    I like this idea...

    Now, if they'd put on some classic shows, that'd be even better!
    -Tim

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    • #3
      Re: Disney to make TV shows available free on Web - Cnet.com -4/10/06

      This is the major business news story for Disney of the day... At one point, after the news broke, Disney shares jumped to $28 a share.

      The whole point is having Disney in control of how it's programming will be marketed over the internet. If it waits too long, a computer/tech company such as Apple will eat them up alive...
      Check out my other blog:

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      • #4
        Re: Disney to make TV shows available free on Web - Cnet.com -4/10/06

        So much for people buying Lost and Desperate Housewives for their iPods. Who needs that now when they can get it for free?

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        • #5
          Re: Disney to make TV shows available free on Web - Cnet.com -4/10/06

          I like the idea, even if it is only tested for a few months. There's some innovative thinking going on at Disney right now (thank you Mr. Iger). From "TV on the Web" to Movielink to releasing DVD's soon after their theatrical release, Disney is testing the waters on how new media is going to be delivered to the public.

          It's been a while since Disney has truly been considered "cutting edge." It's good to see they're trying to get back to the principles and ideas Walt stood for.
          Follow me on Twitter and Facebook.

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          • #6
            Re: Disney to make TV shows available free on Web - Cnet.com -4/10/06

            Originally posted by Disneylandrocks55
            So much for people buying Lost and Desperate Housewives for their iPods. Who needs that now when they can get it for free?
            It's not a zero-sum game. If you want to watch it at your computer and watch the commercials, you'll stream it for free. If you want to carry it around on your iPod and watch it on the go whenever you want, you can buy it for $1.99. And if you want to watch it on your big screen when it's brand new and nobody has spoiled it for you, you'll watch the original broadcast. And when you want to watch all the episodes back-to-back, you'll buy the DVDs. Or maybe you prefer to watch it on your cell phone.

            This is one of the big reasons why Iger is proving to be such a stud. He understands where the future of media is heading. It's all about consumer choice, on demand. And there's no single way to do it. Consumers will all have different preferences and tastes in how they consume media. Iger is positioning Disney so that whatever the platform is, Disney content is there and available.
            "I'm working on changing Hollywood...at the studio that fired me twice."
            --John Lasseter

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