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'Lost' goes beyond TV, now interactive - CNN Money, 4/26/06

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  • 'Lost' goes beyond TV, now interactive - CNN Money, 4/26/06

    Broadcasters around globe offering viewers a chance to solve a worldwide mystery based on popular television show.

    LONDON (Reuters) - More than 20 broadcasters around the world are uniting to run an interactive game based on the hit television series "Lost," planting clues on different media formats to help solve a cryptic worldwide mystery.

    The marketing initiative, announced Wednesday, is a fresh example of how television producers are seeking new ways to take advantage of the selling power of their most popular programs by engaging fans whose media consumption habits are evolving.

    "Cutting edge technology has vaulted us into a new era," said Steve McPherson, the president of ABC Entertainment, a part of the network behind "Lost."

    "Audiences are demanding greater depth of content and more creative ways of storytelling," he added.

    The first clues for the "Lost Experience," as the game is known, will be shown May 2 during the program's broadcast on Britain's Channel 4, May 3 on ABC and May 4 on Australia's Seven Network. Singapore's Channel 5 and Star India are among the others participating.
    Full Story: 'Lost' goes beyond TV, now interactive
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  • #2
    Re: 'Lost' goes beyond TV, now interactive - CNN Money, 4/26/06

    here in the states lost has seen a decline in the ratings. not a big drop but a decline from last year. and as we all know may is the last big sweeps period for the 2005-2006 season. So I can see why they would use something like this to increase viewership in the states. not sure about the international tie in though

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    • #3
      Re: 'Lost' goes beyond TV, now interactive - CNN Money, 4/26/06

      I thought the international angle was interesting as well. Not sure how popular Lost is abroad.
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      • #4
        Re: 'Lost' goes beyond TV, now interactive - CNN Money, 4/26/06

        Originally posted by disneytim
        Not sure how popular Lost is abroad.
        Very.

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