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Disney losing appetite for fast food- Los Angeles Times - 5/7/06

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  • Disney losing appetite for fast food- Los Angeles Times - 5/7/06

    Thanks to TheDisneyInquisitor for this story.

    Disney losing appetite for fast food


    Marketing ties with McDonald's hit lean times

    By Rachel Abramowitz
    Los Angeles Times
    Posted May 7 2006

    Full story at: http://www.sun-sentinel.com/business...ness-headlines

    For 10 years Disney and McDonald's appeared to have a beautiful billion-dollar marriage. Happy Meals bore little figurines of Nemo, Mr. Incredible, and Peter Pan.

    But no more. This is one relationship that's ending because of the children.

    Disney is not renewing its billon-dollar, cross-promotional pact with the fast-food giant, which ends with this summer's release of Cars and Pirates of the Caribbean: Dead Man's Chest. The reason, in part, say multiple high-ranking sources, is the family-friendly entertainment giant wants to distance itself from fast food -- and its links to the epidemic of childhood obesity.
    Growing older is manditory
    Growing up is however, optional

  • #2
    Re: Disney losing appetite for fast food- Los Angeles Times - 5/7/06

    Sounds plausible. I agree with Disney. For a family orientated company, this is vital.
    BACKPACKING REALNESS

    DISNEY TRIPS
    October 2000 - Walt Disney World Resort
    October 2001 - Walt Disney World Resort
    April 2002 - Disneyland Resort Paris
    October 2003 - Walt Disney World Resort
    October 2004 - Walt Disney World Resort
    October 2005 - Walt Disney World Resort
    October 2007 - Walt Disney World Resort
    December 2008 - Walt Disney World Resort
    July 2009 - Disneyland Resort Paris
    July 2011 - Disneyland Resort California
    July 2012-13 - UK Cultural Representative Cast Member at Epcot
    February 2013 - Disneyland Resort California
    February 2013 -Tokyo Disney Resort

    (VERY OLD!)
    TRIP REPORTS

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    • #3
      Re: Disney losing appetite for fast food- Los Angeles Times - 5/7/06

      Wow. That's pretty cool

      Hehe, maybe they could hook up with Subway...




      Comment


      • #4
        Re: Disney losing appetite for fast food- Los Angeles Times - 5/7/06

        Now shoooo them and their freakin' fry carts outta the Parks!!!!!!
        HAHAHAHAHAHAHAHAHAHA!!!!!!

        (Besides, Burger King always had better kid's meal toys, than McDonalds
        for Disney Animated movies! Plus, McDonald's didn't do squat for
        Home on the Range, Emperor's New Groove, or the 1st Pirates movie )
        Critter Country's a mess ev'r since the Country Bears were kicked out. Ya can't cover pooh with honey and 'spect people ta like it.
        An Adventurers It's Time to Put the Spotlight Back on Bring Back the REAL Disney Gallery
        Life for Me! ~ ~ ~ Melvin, Buff, and Max!!! ~~~~ Dump the Dream Suite!
        Meese-ka Moose-ka Mice-Chatter!

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        • #5
          Re: Disney losing appetite for fast food- Los Angeles Times - 5/7/06

          This is great news. I agree with Disney on this completely.

          Comment


          • #6
            Re: Disney losing appetite for fast food- Los Angeles Times - 5/7/06

            Originally posted by Aladdin
            Now shoooo them and their freakin' fry carts outta the Parks!!!!!!
            HAHAHAHAHAHAHAHAHAHA!!!!!!
            Yes! Please!

            Comment


            • #7
              Re: Disney losing appetite for fast food- Los Angeles Times - 5/7/06

              Finally! Now that Fry cart will have no choice but to leave. They charged way to much for a soda. I don't like McDonald's fries, of course i live near so so I'm sick of McDonalds

              Comment


              • #8
                Re: Disney losing appetite for fast food- Los Angeles Times - 5/7/06

                Originally posted by AlexLoup
                Finally! Now that Fry cart will have no choice but to leave. They charged way to much for a soda. I don't like McDonald's fries, of course i live near so so I'm sick of McDonalds
                I'm not so sure. See this part of the article:
                But Disney isn't divorcing itself from McDonald's, either. The fast-food giant will continue to be a staple in the theme parks.

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                • #9
                  Re: Disney losing appetite for fast food- Los Angeles Times - 5/7/06

                  This is simply an end to the deal to sell Disney toys with Happy Meals. McDonalds locations will remain in the parks and McDonalds sponsorships of attractions will continue.
                  -Kyle, Member of the DCA Lovers Alliance
                  I'M GOING TO YALE!!!!!!!

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                  • #10
                    Re: Disney losing appetite for fast food- Los Angeles Times - 5/7/06

                    I think it is an interesting gesture to say it was because of child obesity...

                    But the LA Times got it wrong and didn't do their homework...

                    McDonalds ended the "exclusive" agreement several months ago, citing wanting to open up bidding for promotional placement.

                    Child Obesity is spin...
                    Check out my other blog:

                    Comment


                    • #11
                      Re: Disney losing appetite for fast food- Los Angeles Times - 5/7/06

                      :rant:And if they really meant they were distancing themselves because of Child Obesity (which is a national problem that really does need to be addressed) then the fry cart in Frontierland and the Space Burgers in DCA would be gone as well. Selling toys has nothing to do with obese children, the food is what is making them fat. Bunch of Hypocrites is what they are. I thought Iger was better than this. This is something Eisner would have done.
                      Peter Pan Forever!!! I Will Never Grow Up.

                      Thank You Poisonedapples

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