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Disney-Pixar Offer Movie Tie-in to Auto Dealers - Brandweek.com - 5/9/06

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  • Disney-Pixar Offer Movie Tie-in to Auto Dealers - Brandweek.com - 5/9/06

    Disney-Pixar Offer Movie Tie-in to Auto Dealers

    May 09, 2006

    Thanks once again to AliasD for this great article.

    by Steve Miller
    DETROIT -- The smurfy, smiling little vehicles in the upcoming flick Cars, from Disney-Pixar, should be the perfect operatives for the 6,000 U.S. auto dealerships expected to be part of a tie-in for the movie.

    Led by direct mail company Intelligent Direct Marketing, out of Rocklin, Calif., the effort offers direct mail-outs on behalf of the auto dealership with direct mail and point-of-sale promotions to Cars, an animated comedy-adventure. The cost to the dealership depends on the package, ranging from $5,500 to $10,000. The promotion runs from now to the end of June.
    Growing older is manditory
    Growing up is however, optional

  • #2
    Re: Disney-Pixar Offer Movie Tie-in to Auto Dealers - Brandweek.com - 5/9/06

    Originally posted by OogieBoogie
    Disney-Pixar Offer Movie Tie-in to Auto Dealers

    May 09, 2006

    Thanks once again to AliasD for this great article.

    by Steve Miller
    http://www.brandweek.com/bw/search/a..._id=1002465274
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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    • #3
      Re: Disney-Pixar Offer Movie Tie-in to Auto Dealers - Brandweek.com - 5/9/06

      D'OH!!! Forgot to put the address in for the link. Thanks for catching that.
      Growing older is manditory
      Growing up is however, optional

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