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Disney brings consumer products to Vietnam - Saigon Times, 5/18/06

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  • Disney brings consumer products to Vietnam - Saigon Times, 5/18/06

    Disney brings consumer products to Vietnam

    By QUOC HUNG

    (SGT-HCMC) Walt Disney yesterday deepened its involvement in Vietnam by announcing a master licensing agreement with East Media Holding Inc. (EMHI) to promote Disney-branded consumer products here and elsewhere in Indochina.

    Douglas K. Miller, executive vice president and managing director of Walt Disney International, said that global expansion was one of three strategic priorities to propel the company forward, and Vietnam is the next step.
    Full Story: Disney brings consumer products to Vietnam
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