Announcement

Collapse
1 of 2 < >

Registrations

New user registrations are verified at least once per day. Thank you for your patience.
2 of 2 < >

Your Assistance Please

We need your help to battle spammers and also to keep our community user friendly.
PLEASE BE KIND TO OTHERS - Refrain from personal attacks. Avoid politics and harsh language whenever possible. If someone is violating our simple rules, DO NOT confront them, simply report the post.
STOP SPAMMERS - Report the post. DO NOT respond to them.

2017 is a year of renewal for us, we have lots of exciting changes on the way for you, but we don't have time to deal with trolls and spammers. If you find yourself suspended and need to plead your case, you will need to do so after your suspension. We are happy to address your concerns if you made a simple mistake. However, please note that those with a history of bad behavior and pushing our rules to the limit will not be given the courtesy of a reply.

MiceChat offers a number of ways for you to communicate and get involved. We offer Facebook Groups and Pages, Twitter, Instagram and Pinterest accounts. We have a front page filled with amazing content. We offer weekly meetups in the parks. Meets and events all over the world. Podcasts and videos. And we continue to maintain forums for your posting convenience. But with all those options, we can't be everywhere all the time. We need YOUR help. Please don't poke the trolls. Report posts and leave reputation. We'll do our best to keep the forums clean and active, but we can't do so without your help.

Thank you for your support folks, it's going to be a really fantastic year in the MiceChat world.
See more
See less

U2 rocks ESPN World Cup campaign - Brandweek 5/16/06

Collapse

Ad Widget

Collapse
This topic is closed.
X
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • U2 rocks ESPN World Cup campaign - Brandweek 5/16/06

    U2's (World) Cup Runneth Over for ESPN

    'One game changes everything.' May 16, 2006
    By Kathleen Sampey

    NEW YORK Wieden + Kennedy here has produced a series of spots for ESPN's World Cup soccer coverage using voiceovers from each of the four members of Irish rock band U2.

    The cable sports network and ABC Sports, both owned by Walt Disney, will broadcast English-language FIFA World Cup games from Germany from June 9 through July 9.

    Music from U2 is also used in the campaign, which carries the theme, "One game changes everything."

    The first spot is voiced by lead singer Bono and broke last week on ESPN properties. This execution and the other spots will also be in rotation off-channel.

    "It's a simple thing. Just a ball and a goal," Bono says in the spot as U2's "City of Blinding Lights" plays throughout. "That simple thing ... closes the schools, closes the shops, closes a city and stops a war."

    Each montage-style spot shows people throughout the world playing soccer, whether on a professional ball field or a dirt lot.

    "Beautiful Day" plays throughout the "Sick Days" spot, in which guitarist The Edge notes that every four years during the month of June (when the World Cup is played), "Sick days increase 300 percent. And yet not one employee is fired. Not one doctor's note is required. Not one important meeting is ruined. Because the bosses are out sick too."

    For "Tartan Army," bassist Adam Clayton tells how despite Scotland's failure to qualify for World Cup competition again this time around, "You can bet your life the Tartan Army will be there. Cheering for Scotland anyway." U2's "I Will Follow" is used in the spot.

    Director Christian Loubek filmed the commercials in Scotland and South Africa and is shooting an additional spot featuring the U.S. national team in North Carolina this month. That spot, titled "USA," will be voiced by U2 drummer Larry Mullen Jr., and may include the song "Pride (In the Name of Love)."

    ESPN's senior vice president of marketing Katie Lacey said in a statement, "Our goal with this campaign is to make World Cup soccer meaningful and relevant to American sports fans. We show the passion that fans around the world have through compelling stories that are set to the music of U2 and narrated by the band members themselves."

    http://www.brandweek.com/bw/search/a..._id=1002503269
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

Ad Widget

Collapse
Working...
X