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Rev Up and Race into Disney Store - Business Wire, 6/7/06

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  • Rev Up and Race into Disney Store - Business Wire, 6/7/06

    Rev Up and Race into Disney Store Where the Biggest Collection of Exclusive Disney-Pixar Cars Merchandise Zooms into Malls, with New Arrivals Almost Every Week

    GLENDALE, Calif.--(BUSINESS WIRE)--June 7, 2006--Disney Store (NASDAQ: PLCE) has become a major pit stop for fans of Cars, the high-octane, animated Disney--Pixar summer feature directed by John Lasseter. In stores now, Disney Store introduces exclusive Cars merchandise, including character-inspired toys, apparel and fun accessories, with new items arriving almost every week.

    Disney Store designers capitalized on the ever-growing popularity of auto racing when creating Cars character-themed apparel. "We paid close attention to making the fashions character-correct as well as trend-right," says Doug Braunstein, Vice President of Trend and Softlines Design and Art for Disney Store North America. "All of our Cars apparel is based on authentic racing styles with bright, bold colors, patches and details that accentuate the personalities of the characters."

    The apparel assortment includes fashion tees, woven shirts, jackets, shorts and baseball caps (SRP $7.50 - $49.50). Guests can choose from the slick, bold stylings of Lightning McQueen, the vintage, distressed, "auto shop" look of Tow Mater or a metallic-printed, embroidered tee inspired by the flashy Ramone.

    Kids and collectors will enjoy exclusive Disney Store Cars action figures. Each has moving eyes, speaks three phrases and possesses a unique moving function: Lightning McQueen does wheelies, Mater wobbles, Ramone hops, Sally zig zags, Doc Hudson sputters and speeds and Tractor rolls back (SRP $12.50). The Lightning McQueen remote control car is an exact replica of the lead character featured in the film, right down to the decals. It has moving eyes and mouth, speaks three phrases, and does side wheelies (SRP $49.50).
    Full Story: Rev Up and Race into Disney Store Where the Biggest Collection of Exclusive Disney-Pixar Cars Merchandise Zooms into Malls, with New Arrivals Almost Every Week
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