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CARS-How Many Product Tie-Ins?

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  • CARS-How Many Product Tie-Ins?

    This thread could go here, or to business, or even to fun and games.

    I won't see the movie Cars until next week, but on TV I've probably seen about a half dozen Cars-related ads for different products. Does this mean that we have a lot of products featured in the movie itself?

    I know that payment for product placement is another revenue stream for studios these days. We've come a long way since ET and the Reese's Pieces..some movies have had 40-50 product placement tie-ins in recent years.

    Does anyone know how many there are...in Cars? Maybe there won't be as many as I think...but it sure looks like a lot.

    Has anyone, among us, counted them? Could be fun, a game, certainly big business.

    --Barry
    God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

  • #2
    Re: CARS-How Many Product Tie-Ins?

    'Cars' partners get "License to Win" - Brandweek 5/22/06
    The Biz: Promo Vehicle For Cars Merch; The Fader's Southern Strategy

    http://www.micechat.com/forums/showthread.php?t=26666
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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    • #3
      Re: CARS-How Many Product Tie-Ins?

      Wow...more than 70 licensees...are most of these readily identifiable in the film?
      God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

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      • #4
        Re: CARS-How Many Product Tie-Ins?

        i didnt notice any in the film?

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        • #5
          Re: CARS-How Many Product Tie-Ins?

          There is product placement (hey look, Spider-Man kicked a Coke can...)and there is product licensees (hey look, Spider-Man twizzlers....)
          "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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          • #6
            Re: CARS-How Many Product Tie-Ins?

            Originally posted by ALIASd
            There is product placement (hey look, Spider-Man kicked a Coke can...)and there is product licensees (hey look, Spider-Man twizzlers....)
            thanks, i was wondering if i was losing my mind. haha. i knew i couldntve missed 70 products in that film.

            the only "brand name" things they mentioned in the film seemed made up.

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            • #7
              Re: CARS-How Many Product Tie-Ins?

              Originally posted by figmentpigment
              thanks, i was wondering if i was losing my mind. haha. i knew i couldntve missed 70 products in that film.

              the only "brand name" things they mentioned in the film seemed made up.
              Gotcha. I was just wondering, and I stand corrected if need be.

              --Barry
              God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

              Comment


              • #8
                Re: CARS-How Many Product Tie-Ins?

                Well there were a lot of recognizable names, mostly cars (VW, Porshe, Ferrari, etc). I do think it might have been rather wierd though if these were not there.

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                • #9
                  Re: CARS-How Many Product Tie-Ins?

                  Originally posted by lazyboy97O
                  Well there were a lot of recognizable names, mostly cars (VW, Porshe, Ferrari, etc). I do think it might have been rather wierd though if these were not there.
                  Right weird, and probably impossible from a design and storytelling aspect. Utilized for their recognizability as opposed to a product placement consideration not typically found in animation, let alone in a Pixar film. Since the film is titled 'Cars' with the necessary makes and models serving as archetypal characters:

                  Spoiler

                  Sally - the L.A. lawyer Porsche Carrera
                  Fillmore - the former hippie VW bus
                  and the international Ferrari contingent, etc.
                  "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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                  • #10
                    Re: CARS-How Many Product Tie-Ins?

                    I don't know about you guys, but I can't wait to buy a CARS' Sunshade for my tC with eyes on it!

                    Psst: Disney you can have that one for free (if I can get a free set!)

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