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Disney calls Net TV effort a success - ZDNet, 8/21/06

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  • Disney calls Net TV effort a success - ZDNet, 8/21/06

    ZDNet, 8/21/06
    Disney calls Net TV effort a success

    By Declan McCullagh, CNET News.com

    ASPEN, Colo.--A Walt Disney Co. executive on Monday said the company's experiment with delivering TV shows over the Internet has been a success and it will continue this fall.

    Anne Sweeney, president of the Disney-ABC Television Group, said the free, ad-supported shows are attracting a younger audience that's more comfortable watching shows on a computer screen than their parents might have been.

    "Last year we were using the Disney Channel Web site as a marketing tool," Sweeney said at the Progress and Freedom Foundation's technology policy conference here. "Today we're using it as a programming tool."
    Full Story: Disney calls Net TV effort a success
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