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Infomercial becomes "Storymercial" - adweek 8/28/06


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  • Infomercial becomes "Storymercial" - adweek 8/28/06

    The Return of the Infomercial

    By Laura Blum
    August 28, 2006

    Long-form ads drove Drill Doctor's surprising success.

    NEW YORK If you've already seen the ads touting the Walt Disney Company's new cellular offering, Disney Mobile, you probably grasp that it's designed to rein in your kids' cell phone use and abuse. But you might not know about the many other parent-friendly features it offers. After all, you can only communicate so much in 30 seconds.

    That's why Disney is producing a half-hour TV series about the branded mobile service and gadget that's expected to debut on ABC Family by November. But don't call it an infomercial.
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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    Re: Infomercial becomes &quot;Storymercial&quot; - adweek 8/28/06

    In my mind, any program over 3 minutes*, that is promoting one specific product, and it's only viewer goal is to promote the product is an Infomercial.

    *Under 3 Minutes, I'd Classify it as a Commercial
    -Monorail Man


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