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Buena Vista pushes boundaries - Video Business Online, 8/25/06


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  • Buena Vista pushes boundaries - Video Business Online, 8/25/06

    Video Business Online, 8/25/06
    Buena Vista pushes boundaries

    New North America GM on Blu-ray, Q4 and brand Disney
    By Jennifer Netherby

    Veteran marketing maven Lori MacPherson earlier this month was promoted to general manager of North America for Buena Vista Worldwide Home Entertainment as part of a broad restructuring that included the promotion of division president Bob Chapek and numerous other executives to worldwide positions. Formerly senior VP of brand marketing and product management, MacPherson takes over a domestic division that represented almost $1.5 billion in consumer spending in the first half of the year and about 14% of all dollars spent on DVD and VHS sales and rentals in the U.S. She spoke with VB reporter Jennifer Netherby.
    Full Story: Buena Vista pushes boundaries
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