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André Lacroix: Restructuring Space Mountain- The UK Independant: 5/1/05


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  • André Lacroix: Restructuring Space Mountain- The UK Independant: 5/1/05


    A very interesting interview with the President of Disneyland Paris-

    Some background on DLP:

    Euro Disney's history has not been happy, partially because of the decision by Michael Eisner, the head of Walt Disney, to float the French theme park on the Paris stock exchange. This created a natural tension between Walt Disney - which today owns 40 per cent of the group and is entitled to up to 6 per cent of its revenues as royalties - and its European subsidiary.

    Only a few months after the theme park's opening, in 1992, Euro Disney was in financial trouble and had to strike a deal with its banks. Having been dragged out of the mire once, it plunged back into it around 10 years later - courtesy of the decision to build a second theme park in Paris, Walt Disney Studios, which opened just as the 9/11 terrorist attacks undermined world tourism.
    And what Lacroix plans to do about it:

    Much of his work is aimed at getting people to come to Euro Disney for the first time. Some 12.4 million people visited the theme parks last year, but only a third of these were on their first trip. And not enough people were staying at the resort hotels - which boast 8,000 rooms - and not enough visitors to Disneyland Paris were going to Walt Disney Studios as well
    Again, the full text of this article is posted here:
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