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Prognosis Unclear in ABC Lineup Shuffle - LATimes.com

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  • Prognosis Unclear in ABC Lineup Shuffle - LATimes.com

    Prognosis Unclear in ABC Lineup Shuffle

    By Meg James, Times Staff Writer
    September 18, 2006

    Full story at http://www.latimes.com/business/la-f...,5416393.story

    For the first time in 36 years, "Monday Night Football" won't be in ABC's starting lineup for the official kickoff of the new television season tonight.

    But the network's parent company's game plan could soon look like third and long. By dispatching the venerable weekly football event to its ESPN cable sports channel, Walt Disney Co. has exacerbated ABC's existing programming challenges, according to several advertisers.

    "Not having football is only going to hurt," said Tim Spengler, top buyer for ad firm Initiative. "Networks who have football tend to do better than those who don't."
    Growing older is manditory
    Growing up is however, optional

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