'Da Vinci' tops 'Pirates' in profitability - The Hollywood Reporter 9/22/06

[ALIASd]

Study: 'Da Vinci' tops summer profitability

By Lora Kolodny
The Hollywood Reporter
September 22, 2006

NEW YORK -- "The Da Vinci Code" outperformed boxoffice record-breaker "Pirates of the Caribbean: Dead Man's Chest" in terms of profitability this summer, according to a study released Friday by Kagan Research.

Sony Pictures' "The Da Vinci Code" should generate nearly $1.2 billion in worldwide revenue, according to Kagan estimates. It cost $367 million to produce and market.

Disney's "Pirates" should generate more overall revenue, or about $1.8 billion by Kagan estimates, but cost an estimated $75 million, or 17%, more to produce and market than "Da Vinci." Of "Da Vinci," Sony chairman of worldwide marketing and distribution Jeff Blake said, "It was a marketing group's dream, coming out of the gate with so much interest in Dan Brown's story."

http://www.hollywoodreporter.com/thr/film/brief_display.jsp?vnu_content_id=1003156061

[jurgenb52]

Re: 'Da Vinci' tops 'Pirates' in profitability - The Hollywood Reporter 9/22/06

Where did they get these numbers?

As of right now:
Da Vinci Code: Worldwide: $753,984,548
POTC: Worldwide: $1,032,926,000

Cost:
Da Vinci Code: Production Budget: $125 million
POTC: Production Budget: $225 million

Titanic made Worldwide: $1,845,034,188 .

No way is POTC going to make that worldwide. POTC is still 3rd worldwide while Da Vinci is 21st.

Based on figures I believe a little more than Kagan Research estimates. POTC cost about $100mil more, even saying 75$mil it still outperformed Da Vinci Code by a large amount.

POTC is still performing well overseas while Da Vinci Code is pretty much done.

I don't trust this report at all but am willing to be proven wrong. Marketing cost might have been figured into these numbers.

[Chernabog]

Re: 'Da Vinci' tops 'Pirates' in profitability - The Hollywood Reporter 9/22/06

OK these numbers are making no sense as far as their conclusion.

Using their numbers:

Da Vinci:

1,200,000,000 in box office.
367,000,000 to produce and market.

leaves:

833,000,000 in profit. Right?

They are saying that Pirates cost 75 million more than Da Vinci. Da Vinci cost 367,000,000 so Pirates cost 442,000,000.

Pirates:

1,800,000,000 in box office.
442,000,000 to produce and distribute

Which leaves 1,358,000,000 in profit.

So what am I doing wrong, cuz using their numbers I get a completely opposite conclusion that Pirates ends up with $525mil more in PROFITS.

[TheDude]

Re: 'Da Vinci' tops 'Pirates' in profitability - The Hollywood Reporter 9/22/06

their numbers are just wrong...

what ever happened to good research?

[Chernabog]

Re: 'Da Vinci' tops 'Pirates' in profitability - The Hollywood Reporter 9/22/06

OK this study is completely retarded.

Basically they are saying "profitability" is a RATIO of intake over costs, not intake minus costs.

So, it concluded that Pirates will make 3.1 times its cost to market and produce, which Da Vinci will make 3.2 times its cost to market and produce.

Big friggin deal.

It still doesnt take into account that buy their numbers, Pirates will make 525 million MORE in profits than Da Vinci, which would be a blockbuster in and of itself. Really, they'll come up with any statistics to spin things whichever way they want.

[sailerm]

Re: 'Da Vinci' tops 'Pirates' in profitability - The Hollywood Reporter 9/22/06

You guys are forgetting this is Hollywood math. Blockbusters NEVER make a profit, other wise producers and actors and such would be entitled to more of the cash, and the MPAA could not cry foul for loss of revenues to piracy

[tahoebob54]

Re: 'Da Vinci' tops 'Pirates' in profitability - The Hollywood Reporter 9/22/06

Study: 'Da Vinci' tops summer profitability

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when I was in college on of my profs said

there are liars
there are dam liers

then there are statisticians

[ALIASd]

Re: 'Da Vinci' tops 'Pirates' in profitability - The Hollywood Reporter 9/22/06

when I was in college on of my profs said

there are liars
there are dam liers

then there are statisticians

Hope that wasn't an English class.
Maybe Frogberto or another MC Investigative reporter can get to the bottom of this:
Kagan Research LLC
One Lower Ragsdale
Building One, Suite 130
Monterey, CA 93940
1-(800) 307-2529
(831) 624.1536

Email Kagan Research

They must be playing Les Pauls over there.