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Scaring Up Profits - Motley Fool, 10/4/06

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  • Scaring Up Profits - Motley Fool, 10/4/06

    http://www.fool.com/news/commentary/...ry06100402.htm


    In a move that was clearly long overdue, Disney's original Disneyland resort in California finally got into the spirit of Halloween.

    Over the weekend, the park launched HalloweenTime. With thematic touches scattered through the resort, Disney is hoping to cash in during what has traditionally been the sleepy month of October. Banking on more treats than tricks during the season, Disney just couldn't keep turning a blind eye to the success that Cedar Fair's Knott's Berry Farm has been having just a few miles away with its successful Halloween Haunt.

    Knott's has been turning up the frights for 34 years now with its Halloween Haunt event. Disney's fare will naturally not be as jolt-inducing as the elaborate scare mazes at Knott's. It doesn't have to. In two weeks, Disney's California Adventure will begin hosting a special four-hour private costume party event after the park closes. Who would pay $29 a head for a limited event at a park that was notoriously unpopular early in its tenure? A lot of people. As of yesterday, all but one of the nine nights of Mickey's Halloween Treat were already sold out. Over on eBay there are 147 different listings by opportunistic sellers trying to move their Treat tickets.
    Check out my Theme Park Photos at http://darkbeer.smugmug.com

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