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Disney Launches Expansive TLM Merchandise Campaign - MarketWatch, 10/4/06


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  • Disney Launches Expansive TLM Merchandise Campaign - MarketWatch, 10/4/06

    MarketWatch, 10/4/06
    Disney Celebrates The Little Mermaid Platinum Edition DVD Release with Expansive Consumer Products Campaign

    More Than 2,000 Little Mermaid Products Come Ashore at Retail This Fall

    BURBANK, Calif., Oct 04, 2006 (BUSINESS WIRE) -- This month, in celebration of the first-ever two-disc Platinum Edition DVD release of Disney's most beloved animated film, The Little Mermaid, Disney Consumer Products (DCP) in collaboration with Walt Disney Home Entertainment brings to stores the largest assortment of Little Mermaid merchandise available since the film's 1989 release - more than 2,200 fun and imaginative products glimmering with an "under-the-sea" theme. Available now for the first time in seven years and first time in limited edition, two-disc DVD, The Little Mermaid release and consumer products campaign reconnects families with the world's most cherished mermaid and the #1 most beloved Disney Princess, Ariel(a).

    Beginning this month and into the holiday season, DCP brings the timeless story to life with an array of merchandise that glitters, sparkles and shines inspired by key moments in the film, including: toys, electronics, apparel, home decor, personal care, school supplies, party decor and much more. Products will be available at retailers nationwide, with key retailers such as Target, Toys 'R' Us and Wal-Mart displaying merchandise from varied categories alongside the DVD in one-stop feature shops fashioned in an "Under-The-Sea" theme.
    Full Story: Disney Celebrates The Little Mermaid Platinum Edition DVD Release with Expansive Consumer Products Campaign
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