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Disney US holiday toys focus on 'Cars' and 'Pirates' - Reuters, 10/5/06


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  • Disney US holiday toys focus on 'Cars' and 'Pirates' - Reuters, 10/5/06

    Reuters, 10/5/06
    Disney US holiday toys focus on 'Cars' and 'Pirates'

    LOS ANGELES, Oct 5 (Reuters) - Buoyed by a healthier toy industry and its popular "Cars" and "Pirates of the Caribbean" movies, Walt Disney Co's consumer products unit should enjoy a better holiday season than last year, analysts said.

    Disney products generated an estimated $23 billion in retail sales this fiscal year ended in September, with more than 40 percent coming in October, November and December.
    Disney, as licensor, gets a piece of the sales, which one analyst who declined to be named estimated at a high single-digit percentage. A Disney spokeswoman said it uses a variety of licensing structures and royalty breakdowns.

    Coupled with the appeal of its "Little Mermaids" franchise, Disney's "Cars" and "Pirates" products should bring Disney a profitable quarter, analysts said, after a difficult holiday period for the entire toy industry in 2005.
    Full Story: Disney US holiday toys focus on 'Cars' and 'Pirates'
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