'Bridge to Terabithia' promotional planning

[ALIASd]

Home Entertainment Opportunity
Buena Vista Home Ent.
Summer 2007

Based on the Newbery Award-winning novel by Katherine Patterson published in 1977 and translated into over two-dozen languages to date, BRIDGE TO TERABITHIA tells the powerful story of an eleven-year-old boy whose life is changed forever when he befriends the class outsider - who happens to be a girl. Together Jess and Leslie create the world of Terabithia, an imaginary kingdom filled with giants and trolls and all manner of magical beings. While the real world of family and school may be filled with difficulties, in Terabithia they rule as King and Queen. By the movie's end, they will have to pull all the strength they can from the great legacy of Terabithia in order to cope with an unexpected tragedy.

Target:

kids 6-11, tweens, teens, adults, family

Full "Virtual sell-sheet" list:*

Promotional opportunities available in the following categories:

Acessories, automotive, beverages (non alcohol), camera & film, clothing & footwear, communications company, computer & software, delivery services company,financial services, gift & novelty, health & beauty, infant products company, internet/online retail company, office supplies comapny, pet supplies, qsr and casual dining chain, sporting good manufacturer, stationary/paper goods comany, travel related company

*added

[awesomemama]

Re: 'Bridge to Terabithia' promotional planning

Wow, I had no idea I read this when it was newly published. Guess I always assumed it was a "classic"! One of my all time favorites. Wonder if the movie will fit my imagination.

[ALIASd]

Re: 'Bridge to Terabithia' promotional planning

Hope it's grand! The film is scheduled to be released 2/16/07,
with the home entertainment release set for next summer.

Here's a couple of previous threads on the film:

Disney and Walden Media team on 'Terabithia' 9/27/05
http://www.micechat.com/forums/showt...ght=terabithia

'Bridge to Terabithia' begins production 2/17/06
http://www.micechat.com/forums/showt...ght=terabithia

[dsnylndmom]

Re: 'Bridge to Terabithia' promotional planning

My son and I read this together, and cried together, when he was in 5th grade. We'll defintely see it.

[Janie]

Re: 'Bridge to Terabithia' promotional planning

Very nice poster art!

Watch it ruined by a committee that runs it through several Photoshop passes and turns it into two giant heads for the DVD release.

[stinkerbell]

Re: 'Bridge to Terabithia' promotional planning

I haven't been so excited for a movie since I don't know when. That poster is gorgeous.

I wish they would have left it based in the 70's though. I think that would have been waaaaay better. More authentic.

It remains my favorite book since 4th grade and my older two daughters have read it and love it so much. I loved watching them bawl afterward. It was the first book that made them both cry, as it was mine.

[cellarhound]

Re: 'Bridge to Terabithia' promotional planning

This should be interesting... No mention of Narnia either...

Wonder what the budget is...

I love this though:

Promotional opportunities available in the following categories:

automotive, beverages, camera & film, clothing & footwear, computer & software, financial services, gift & novelty, health & beauty, pet supplies

What are they going to do? Create a Banc of Terabirtia?

"Discover the financial services that never leave you, and the equity that will change you forever..."

[ALIASd]

Re: 'Bridge to Terabithia' promotional planning

Very nice poster art!

Watch it ruined by a committee that runs it through several Photoshop passes and turns it into two giant heads for the DVD release.

If there were big stars featured in the film with contracts that guaranteed their likenesses be specifically prominent I'd probably agree. It's not the case here, and we'll probably see another one-sheet prior to the film's release. Hopefully as stunning as this teaser art.

[Janie]

Re: 'Bridge to Terabithia' promotional planning

If there were big stars featured in the film with contracts that guaranteed their likenesses be specifically prominent I'd probably agree. It's not the case here, and we'll probably see another one-sheet prior to the film's release. Hopefully as stunning as this teaser art.

I would hope so. I don't mind minor redesigns to poster art due to various sizing and dimension issues, but far too many DVD covers still are horribly redesigned and the theatrical poster art forgotten. (I should probably make a separate thread about this.)

[Quacky4Donald]

Re: 'Bridge to Terabithia' promotional planning

Wow, never heard of this book before! Maybe I'll go out and read it to see if I'll like it.

...Joe..

[Doopey1]

Re: 'Bridge to Terabithia' promotional planning

This should be interesting... No mention of Narnia either...

Cellarhound-

You realize that Terabithia has no connection to Narnia other than the fact that Walden Media has the rights to both, right?

[duckiedianne]

Re: 'Bridge to Terabithia' promotional planning

I don't know that I'll be able to watch this movie in a theater....I hate blubbering in public!

[cpdisneyprincess]

Re: 'Bridge to Terabithia' promotional planning

Ooooh I loved this book when I was a kid. I think I first read it in third or fourth grade. I just hope they stick as closely as possible to the book - I am always sooo afraid when they make a movie based on a book I love....I always think of Matilda and shake my head - I hope they live up to the spirit of this wonderful book. Hmmm...now I have to go to the Library and check it out again!

[brigeet]

Re: 'Bridge to Terabithia' promotional planning

I saw that this book was based on a true story. The author was on television a long time ago and said this was based on her son and his friend. That made me cry even more. When I was in school in the 80s it was required reading in third grade (GATE classes anyways). We had to read Bridge to Teribethia and Summer of the Swans. There was an 80s or early 90s movie of Bridge. I still have it on tape at my parents' house.

It's like Meg Ryan's character in You've Got Mail says, "When you read a book as a child, it becomes a part of your identity in a way that no other reading in your whole life does."

[Cinderelluh]

Re: 'Bridge to Terabithia' promotional planning

I remember my 5th grade teacher, Mrs. Ferrarini reading this book to our class. I am 32 now and I can't wait to go buy it this afternoon just so I could read it to my daughter. She's 13 and it's been a year since I have read to her (she says she's too old now) but I want her to capture the same experience I did when it was read to me. This book truly sparks the imagination and I remember creating fantasy lands with my friends after reading it.

Now it will be a movie!! That is fantastic. I do hope that it will be just as good as the book. You know how that goes sometimes but I will hope for the best.

[ALIASd]

Re: 'Bridge to Terabithia' promotional planning

Rugrats creator builds 'Bridge'

By Anthony Breznican
USA TODAY
12/22/06

One of the creators of the Rugrats, Gabor Csupo, is turning his attention to live-action children with a big-screen adaptation of the children's fantasy story Bridge to Terabithia, to be released Feb. 16.

Based on the 1977 Newbery Medal-winning novel by Katherine Paterson, it chronicles the adventures of a boy and girl who start out as schoolyard rivals but forge a friendship by creating a magical kingdom in a nearby forest. The fantasy begins to take over their lives.

Csupo, who co-produced The Rugrats and The Wild Thornberrys and worked on the early-years SimpsonsCharlie and the Chocolate Factory) and Joshua Ryan Hutcherson (Little Manhattan, RV).

http://www.usatoday.com/life/people/...ractions_x.htm

[ALIASd]

Re: 'Bridge to Terabithia' promotional planning

Here's a peek at one of the film's print ads that will appear soon:

[desertdweller]

Re: 'Bridge to Terabithia' promotional planning

I might add that I posted this link to some of the creature design artwork several weeks ago and so far there were only 22 chatters who had a look. The trailers look quite wonderful.

http://www.micechat.com/forums/showt...dge+terabithia