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  • Starbucks' White Mocha Christmas...

    Starbucks Has Hope for Crosby

    Got Bing? Turner Classic Movies and Starbucks Hear Music are teaming for the 2006 holiday season to offer an exclusive White Christmas DVD/CD set.

    Beginning Nov. 9, Starbucks locations will sell the set, which includes the 1954 Bing Crosby-starring film (via Paramount Home Entertainment) and a Selections from Irving Berlin's White Christmas CD (via Universal Music Special Markets). The soundtrack has been out of print for over a decade. The offer will be available at 5,400 Starbucks company-operated stores in the U.S. The $19.95-priced set comes in a mod case with a 12-page booklet.

    The deal gives TCM an opportunity to expand its viewership through Starbucks' daily traffic, said Tanya Coventry-Strader, TCM vp-marketing and enterprises. As the channel airs the holiday classic through the season, prime time host Robert Osborne will direct viewers to the retail exclusive during his film introductions, while Classic Movie News on-air spots will promote. TCM also will promote the package in its Now Playing Guide (120,000 circulation) and at TCM.com via Web banners.

    The deal is consistent with Starbucks' entertainment strategy, which involves everything from producing CDs with music artists and selling them in stores to developing film projects.

    "For us, it's always about bringing compelling opportunities to reach that customer who's walking in every day," said Ken Lombard, Starbucks Entertainment president. For White Christmas, he said the coffee chain will take "a comprehensive approach to marketing" and "start with in-store, as we always do."
    http://www.brandweek.com/bw/magazine..._id=1003286431
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  • #2
    Re: Starbucks' White Mocha Christmas...

    Christmas with Bing, you have to love it!
    1st Amendment-Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

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    • #3
      Re: Starbucks' White Mocha Christmas...

      Some very interesting offerings indeed. As Starbucks gets more and more into the entertainment business, I'd say the quality of the special HEAR music CD's I've bought there has been kind of uneven. Some much better than others.

      It's a Starbucks and WalMart world. We're all just lucky to be living in it...

      --Barry
      God, grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.

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      • #4
        Re: Starbucks' White Mocha Christmas...

        White Christmas is my mom's favorite holiday movie - I may have to find a Starbucks! (I know, Idaho is way behind the times)
        sigpic
        Will trade husband for Disneyland and DCA Pins!

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        • #5
          Re: Starbucks' White Mocha Christmas...

          Sigh, I love Bing Crosby :love:



          Delta Mu Chi Alpha ΔΜΧΑ

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          • #6
            Re: Starbucks' White Mocha Christmas...

            Excellent! Now I know what to get my dad!
            "I, not events, have the power to make me happy or unhappy today. I can choose which it shall be. Yesterday is dead, tomorrow hasn't arrived yet. I have just one day, today, and I'm going to be happy in it. "Groucho Marx

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