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Weinstein Co. DVDs to carry anti-smoking PSAs - USA TODAY 10/25/06

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  • Weinstein Co. DVDs to carry anti-smoking PSAs - USA TODAY 10/25/06

    Bob, Harvey Weinstein join anti-smoking battle

    Updated 10/24/2006 5:54 PM ET

    By Andrew H. Walker, Getty Images
    "As a former smoker, I feel like it's my responsibility to do
    everything I can to educate young people about the dangers
    of smoking," movie mogul Harvey Weinstein said.

    LOS ANGELES (AP) — You've seen the no-smoking signs at neighborhood theaters. Get ready to install one in your TV set.

    Beginning with the December release of Clerks II, The Weinstein Co. will begin placing anti-smoking public service announcements in DVD releases of its films.

    "As a former smoker, I feel like it's my responsibility to do everything I can to educate young people about the dangers of smoking," Harvey Weinstein said in a statement released Tuesday. "We really hope this initiative will have an impact with viewers across the country."

    Weinstein and his brother Bob said they decided to start inserting the anti-smoking messages at the request of the attorneys general of more than 40 states. The messages are being produced by the American Legacy Foundation, an organization created by a 1998 tobacco litigation agreement.
    The attorneys general, including Bill Lockyer of California, made their request in a letter delivered last month to 13 major motion picture companies. The Weinstein Co. was the first to respond.

    "Bob and Harvey Weinstein deserve great credit for taking a leadership role in helping to fight youth smoking, which remains one of the most serious public health problems facing communities across the country," Lockyer said.
    http://www.usatoday.com/life/movies/...ing-psas_x.htm
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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