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Bob, Harvey Weinstein join anti-smoking battle
Updated 10/24/2006 5:54 PM ET
By Andrew H. Walker, Getty Images
"As a former smoker, I feel like it's my responsibility to do
everything I can to educate young people about the dangers
of smoking," movie mogul Harvey Weinstein said.
Updated 10/24/2006 5:54 PM ET
By Andrew H. Walker, Getty Images
"As a former smoker, I feel like it's my responsibility to do
everything I can to educate young people about the dangers
of smoking," movie mogul Harvey Weinstein said.
LOS ANGELES (AP) — You've seen the no-smoking signs at neighborhood theaters. Get ready to install one in your TV set.
Beginning with the December release of Clerks II, The Weinstein Co. will begin placing anti-smoking public service announcements in DVD releases of its films.
"As a former smoker, I feel like it's my responsibility to do everything I can to educate young people about the dangers of smoking," Harvey Weinstein said in a statement released Tuesday. "We really hope this initiative will have an impact with viewers across the country."
Weinstein and his brother Bob said they decided to start inserting the anti-smoking messages at the request of the attorneys general of more than 40 states. The messages are being produced by the American Legacy Foundation, an organization created by a 1998 tobacco litigation agreement.
The attorneys general, including Bill Lockyer of California, made their request in a letter delivered last month to 13 major motion picture companies. The Weinstein Co. was the first to respond.
"Bob and Harvey Weinstein deserve great credit for taking a leadership role in helping to fight youth smoking, which remains one of the most serious public health problems facing communities across the country," Lockyer said.
Beginning with the December release of Clerks II, The Weinstein Co. will begin placing anti-smoking public service announcements in DVD releases of its films.
"As a former smoker, I feel like it's my responsibility to do everything I can to educate young people about the dangers of smoking," Harvey Weinstein said in a statement released Tuesday. "We really hope this initiative will have an impact with viewers across the country."
Weinstein and his brother Bob said they decided to start inserting the anti-smoking messages at the request of the attorneys general of more than 40 states. The messages are being produced by the American Legacy Foundation, an organization created by a 1998 tobacco litigation agreement.
The attorneys general, including Bill Lockyer of California, made their request in a letter delivered last month to 13 major motion picture companies. The Weinstein Co. was the first to respond.
"Bob and Harvey Weinstein deserve great credit for taking a leadership role in helping to fight youth smoking, which remains one of the most serious public health problems facing communities across the country," Lockyer said.
