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The Muppets take Madison Avenue - CNN 05/19/05

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  • The Muppets take Madison Avenue - CNN 05/19/05

    Article from CNN - May 19, 2005
    The Muppets take Madison Avenue

    Through merchandise and TV, Disney hopes Muppets reel in $300 million in retail sales by 2009.

    NEW YORK (CNN/Money) - If Disney has its way, Kermit the Frog and his Muppet cohorts will reclaim their position as some of the most recognizable puppets in popular culture, according to a news report.

    After acquiring the rights to the stuffed characters a year ago, the company that has long been known as Mickey Mouse's kingdom plans to bring back the characters slowly, The Wall Street Journal reported Thursday.

    Friday's airing of "The Muppets' Wizard of Oz" on the Disney-owned ABC network marks the first major effort by the media company to reposition the Jim Henson-created characters in the popular culture landscape.
    Foster says Disney is betting that the previous generation who grew up on Fozzie Bear and Miss Piggy will help by introducing the Muppets to their children. The company hopes the Muppets will generate around $300 million in retail sales by 2009, the Journal reported.

    Relatively speaking, however, Mickey Mouse and the characters associated with him bring in a significantly larger purse, raking in $5 billion in annual retail sales for Disney.

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