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Terry Press leaving DreamWorks - Variety 1/12/07


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  • Terry Press leaving DreamWorks - Variety 1/12/07

    Press leaving DreamWorks

    Marketer to form own company



    By Nicole Laporte
    January 12, 2007

    DreamWorks marketing head Terry Press is stepping down from her post after more than a decade to form her own, as-yet-unnamed marketing company.

    She is not completely severing ties with DreamWorks, however. For the next two years, she will contribute to the marketing of DreamWorks Animation films and will be able to work on up to four live-action pics, either at or outside DreamWorks.

    A replacement for Press is expected to be named shortly.

    This year, the four live-action films Press will work on include DreamWorks/Warner Bros.' bigscreen adaptation of legit tuner "Sweeney Todd" and DreamWorks' "Things We Lost in the Fire." Press also is working on DreamWorks Animation's upcoming "Shrek the Third," "Kung Fu Panda," "Bee Movie" and "Madagascar 2."

    Move comes a year after Par's acquisition of DreamWorks, at which point Press' job shifted to marketing just two films a year for DreamWorks Animation, as opposed to DreamWorks' entire slate of 10-12 pics. (As part of the transition to Par, she oversaw marketing for "Dreamgirls," a co-production with Par, and "Flags of Our Fathers," a co-production with Warner Bros.)

    Press, whose contract is up in December, wasn't satisfied working on just two films a year, and DreamWorks Animation CEO Jeffrey Katzenberg agreed to work out a new arrangement.

    Press and Katzenberg have a close relationship that dates back to Disney, where Katzenberg was chairman and Press worked in publicity and marketing. When Katzenberg formed DreamWorks with Steven Spielberg and David Geffen in 1994, Press was one of the first hires.

    "I love Terry, I've worked with her for 20 years, and she's staying in the family," Katzenberg told Daily Variety.

    "I think on all accounts this has worked out fantastically in that DreamWorks Animation continues to have Terry doing the strategic planning for our animated releases, at which she is brilliant and has no peer," he added. "And at the same time, it frees her up to take on some outside opportunities."

    Suggesting Press would not be lending her services to Disney or Pixar toons, Katzenberg said: "In terms of the things that are invaluable and unique about Terry, DreamWorks Animation still has them exclusively."
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  • #2
    Re: Terry Press leaving DreamWorks - Variety 1/12/07

    New Marketing Head for DreamWorks Animation

    GLENDALE, Calif., Jan. 16 /PRNewswire-FirstCall/ -- Anne Globe, a senior member of the DreamWorks Animation leadership team, has been appointed the company' s new Head of Worldwide Marketing and Consumer Products, it was announced today by Jeffrey Katzenberg, DreamWorks Animation CEO.
    Anne takes over for Terry Press, the longtime and highly regarded marketing head of the studio, who announced plans to step down from her role, but to continue to work with the studio, as well as to take on other non-competitive projects in the industry.

    Anne Globe has been head of worldwide consumer products and promotion at DreamWorks Animation since 2005. In this role, she has become one of the foremost marketing and merchandising executives in the film industry,spearheading a significant increase in both the number and scope of DreamWorks promotional partnerships, as well as the scale of their support of DreamWorks Animation movies.

    In the last 12 months alone, under Anne's leadership, DreamWorks solidified new relationships with McDonald's, Activision, AOL andKellogg's, in addition to building upon the studio's long-term significant,strategic partnerships with HP and AMD. Anne joined DreamWorks in 1996,when she assumed responsibility for promotion and merchandising campaigns for all DreamWorks SKG films.

    Executive Comments
    "I'm delighted that we have an executive of Anne Globe's stature tolead our marketing efforts at an exciting time for our company," Mr.Katzenberg said. "In the next two years, our movie releases will continue to build upon our great Shrek and Madagascar franchises, as well introducetwo new and unique films in Bee Movie and Kung Fu Panda. I have every confidence that Anne's background and capacity to create innovative marketing campaigns will assure we put the very best marketing support behind everything we're doing."

    Commented Anne Globe, "We're at an exciting moment in our studio's history. For the first time since we've become a public company we'relooking at really building on our franchises and fully leveraging all our partnerships to enhance the DreamWorks brand. It's a chance to maximize our unique position in the marketplace. I'm excited by the opportunity, particularly knowing the enormous talent that exists with our marketing partners at Paramount, as well as the depth and breadth of support I have here at DreamWorks."

    About DreamWorks Animation
    DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. The Company has theatrically released a total of 13 animated feature films, including Antz,Shrek, Shrek 2, Shark Tale, Madagascar, Wallace & Gromit: The Curse of the Were-Rabbit, Over the Hedge and Flushed Away. Shrek the Third opens in theaters May 18, 2007.
    SOURCE DreamWorks Animation
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006


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