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The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/29/07

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  • The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/29/07

    http://www.brandweek.com/bw/magazine..._id=1003538537

    Check out my Theme Park Photos at http://darkbeer.smugmug.com

  • #2
    Re: The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/2

    "Where 50 year-old time-tested slogans that everybody knows are dumped down the drain just so another thread on how stupid Disney is can emerge on the Internet...."
    -Tim

    Comment


    • #3
      Re: The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/2

      The more exposure they Disney parks have, the better. It doesn't matter what the slogan is.

      Comment


      • #4
        Re: The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/2

        "WhereSpeak" sounds like something out of George Orwell's 1984 - definately not a happy place.
        Please visit my Big Thunder/Disney Inspired Model Railroad


        Dream big. Do what you love.

        Comment


        • #5
          Re: The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/2

          I actually agree that Disney is "Where Dreams Come True" because there were times i went as a child, and things happened throughout the day that made me say "this isn't the happiest place on earth" I love the re-branding here.








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          • #6
            Re: The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/2

            ORDDU: Actually, it DOES matter what a slogan is, when the particular slogan in question has been so closely identified with a particular park and the man who created it. A witch wouldn't expect a Disney apologist with Jay Rasulo-like visions for the future Disney theme parks to understand this concept, of course.

            Comment


            • #7
              Re: The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/2

              I don't mind the "Where Dreams Come True" campaign as a whole for Disney parks. I just don't like the thought that "The Happiest Place on Earth" is being abandoned altogether.
              -Tim

              Comment


              • #8
                Re: The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/2

                Change is a good thing, it truly is, but it seems like they are doing too many things at once and it's not making me happy.

                Comment


                • #9
                  Re: The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/2

                  Chernabog: "What was that?"

                  Gn2Dlnd (frowns): "WhereSpeak."

                  Chernabog: "WhereSpeak?"

                  Gn2Dlnd (points): "THERE Speak. THERE Castle!"

                  Chernabog: "Why are you talking like that?"

                  Gn2Dlnd: "I thought you wanted me to...."

                  :lmao:
                  Last edited by Chernabog; 01-29-2007, 09:55 AM.
                  I am grateful... grapefruit! ~ Bjork (upon winning Best International Female Artist at the BRIT Awards)
                  sigpic



                  Founding Member of the BA!

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                  • #10
                    Re: The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/2

                    HA!

                    (That's an actual transcript of this morning's pre-coffee conversation)
                    So full of Disney Magic, my eyes are blue.

                    Comment


                    • #11
                      Re: The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/2

                      "Where MBAs Plant Their Heads Firmly Up Their *****!"

                      "Where Marketing Execs Smell Their Own Farts!"

                      Comment


                      • #12
                        Re: The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/2

                        This is what happens when Marketing folks break one of their own rules: know your
                        customers and your product.

                        And to tailor a message/product for those customers.

                        It's stupid to not be able to recognize the inherent differences between the park.
                        But this is what happens when you go to marketing folks who have not worked
                        AT THE PARKS!

                        If one doesn't know any difference between WDW, DLR, TDR, DLP, and HKDL
                        then you come with the assumption that you NEED a global messaging, then this
                        is exactly what you come up with.

                        Comment


                        • #13
                          Re: The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/2

                          I know another theme park company that tried something like this.

                          Six Flags.

                          They're doing just fabulous nowadays.
                          See more of my horrible photos (and a few good ones) at my Flickr photostream

                          Comment


                          • #14
                            Re: The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/2

                            Where deep fried churros clog arteries.

                            Where "happiness" ends after 50 years.

                            I hate "WhereSpeak" - REC has used it for their marketing campaign for the last 10 years with "Where Fantasy Reins" Way to follow!
                            Check out my other blog:

                            Comment


                            • #15
                              Re: The Biz: Flash! Disneyland No Longer The Happiest Place On Earth - Brandweek, 1/2

                              I assume that "WHERESPEAK" knows that Mr. Beckham will be portraying Prince Charming, rather than "Prince Philip", right?

                              Comment

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