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Disney Director of PR Speaks in Reno - The Disney Frontier, 1/25/07

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  • Disney Director of PR Speaks in Reno - The Disney Frontier, 1/25/07

    http://www.disneyfrontier.com/2007/0...speaks-in-reno

    local chapter of the PRSA (Public Relations Society of America). He outlined the organizational structure of Disney departments and discussed his role in the 50th and the Year of a Million Dreams.
    • He started as a street sweeper at Disneyland working his way through college. After a while, he was promoted to working on the Disneyland Railroad which meant his check came from Retlaw
    MiceAge article on Tom Sawyer Island. He was amazed at what that created from a press perspective considering it was just an idea. The way he made it sound, the idea never really received much traction in Disney and their were no plans to proceed. However, the blogging community made it sound like it was a full blow project (my words, not his).
    Check out my Theme Park Photos at http://darkbeer.smugmug.com

  • #2
    Re: Disney Director of PR Speaks in Reno - The Disney Frontier, 1/25/07

    Typical PR response... It uses something akin to the Jedi mind trick to control the information you just heard...

    "I have a lot of information of interest for you that I want you to believe is more unimportant than it really is. And will not answer questions about it other than boring and mundain ones to distract you away from that information of interest...

    Oh, look at this clever bit of marketing I am going to pass off to you as hard news with approved quotes by executives that I wrote myself to distract you... Isn't that cool? If you love me you would print it instead..."
    Check out my other blog:

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