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Disney Declares 2007 as the 'Year of Piglet' - MiceChat News - 02/01/07

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  • Disney Declares 2007 as the 'Year of Piglet' - MiceChat News - 02/01/07

    MiceChat News - February 1, 2007
    Disney Declares 2007 as the 'Year of Piglet'



    As China celebrates the Year of the Pig, there will be a new twist on it as Disney has declared it the "Year of the Piglet."

    The marketing campaign began with the launch of a new postage stamp in honor of Piglet, Winnie-the-Pooh's best friend.

    The inaugural event took place on January 9th at the Shanghai Post Museum with 170 people in attendence that included celebrities, VIP, media, and, Post Office officials. This was the press launch for Piglet but also to showcase syngery between Disney and the People's Republic of China.

    Stanley Cheung,
    CEO of TWDC China joined Mark Coleman, senior vice president, Global Stationery, China Post GM Mr. Rui and Shanghai Post's Deputy Director Mr. Yang Wen Xin as they officially brought in the Year of Piglet and to inaugurate the stamp set. After speeches the group then unveiled the new stamp and the postmark on a Piglet postcard.

    Piglet Synergy

    Disney's partners such as Walt Disney Internet Group, Disney Publishing and Walt Disney TV will help promote the Year of Piglet as well. Charity activities inspired by Piglet will promote Disney's China outreach program. The Piglet stamp will be featured in three upcoming issues of Pooh Magazine along with gift-with-purchase and enter-to-win promotions with Disney Publishing Worldwide.

    Why choose Piglet - beyond the fact that he matches the animal in this Chinese New Year? Disney's market research has implied they should prioritize Piglet, who is a lesser character in other markets. More Piglet can only be on the way.


    For more information, visit Disney's China site: http://www.disney.com.cn/minisites/piglet/

  • #2
    Re: Disney Declares 2007 as the 'Year of Piglet' - MiceChat News - 02/01/07

    Aww that is sooo cute!!!








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    • #3
      Re: Disney Declares 2007 as the 'Year of Piglet' - MiceChat News - 02/01/07

      Every year should be a Piglet year, namely a Big Piglet Fan year!


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      • #4
        Re: Disney Declares 2007 as the 'Year of Piglet' - MiceChat News - 02/01/07

        That's just great! I was wondering if Disney would do anything with the upcoming New Year.

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        • #5
          Re: Disney Declares 2007 as the 'Year of Piglet' - MiceChat News - 02/01/07

          "And so the rather Blustery Day turned into a rather Blustery night..."

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          • #6
            Re: Disney Declares 2007 as the 'Year of Piglet' - MiceChat News - 02/01/07

            Anyone for a year of a million piglets?
            Check out my other blog:

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            • #7
              Re: Disney Declares 2007 as the 'Year of Piglet' - MiceChat News - 02/01/07

              Originally posted by cellarhound View Post
              Anyone for a year of a million piglets?
              Nope, I was thinking this. :cwink:

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              • #8
                Re: Disney Declares 2007 as the 'Year of Piglet' - MiceChat News - 02/01/07

                I was just going to add that because the Hong Kong Disneyland park is celebrating its Chinese New Year from today, the year of Piglet seems strangely appropriate. However, they have gone with a "Three Little Pigs" theme instead!

                Disney has sent over this press release with plenty of pictures of the kinds of food and goodies that can be found in and around the park.

                http://www.hkdlsource.com/news/viewstory?story=106

                Disney later released some additional photos. It seems that the Three Little Pigs have gone wild and run amok in Hong Kong Disneyland.

                http://www.hkdlsource.com/news/viewstory?story=107
                I don't mean to sound bitter, cold, or cruel, but I am, so that's how it comes out. - Bill Hicks

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                • #9
                  Re: Disney Declares 2007 as the 'Year of Piglet' - MiceChat News - 02/01/07

                  wow that is cool. As piglet would say oh ddd dear.

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                  • #10
                    Re: Disney Declares 2007 as the 'Year of Piglet' - MiceChat News - 02/01/07

                    Originally posted by Loomis View Post
                    I was just going to add that because the Hong Kong Disneyland park is celebrating its Chinese New Year from today, the year of Piglet seems strangely appropriate. However, they have gone with a "Three Little Pigs" theme instead!

                    Disney has sent over this press release with plenty of pictures of the kinds of food and goodies that can be found in and around the park.

                    http://www.hkdlsource.com/news/viewstory?story=106

                    Disney later released some additional photos. It seems that the Three Little Pigs have gone wild and run amok in Hong Kong Disneyland.

                    http://www.hkdlsource.com/news/viewstory?story=107
                    Very cool! I guess Piglet is being promoted as well with his attachment to the Pooh family he is quite popular and can easily adapted into Chinese pop culture animation.

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                    • #11
                      Re: Disney Declares 2007 as the 'Year of Piglet' - MiceChat News - 02/01/07

                      how cute!!!! when the year of the Stitch?



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