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Mickey Mouse, Uncle Mao In Joint Marketing Effort - CalTrade Report - 5/27/05


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  • Mickey Mouse, Uncle Mao In Joint Marketing Effort - CalTrade Report - 5/27/05

    Mickey Mouse, Uncle Mao In Joint Marketing Effort -5/27/05

    The Walt Disney Company has teamed up with China's Communist Youth League (CYL) to introduce youngsters throughout the country to the wonders of Mickey Mouse.

    The collaboration with the CYL - founded and inspired by Chairman Mao Zedong and privately dubbed "Mickey Mao" by Western diplomats - aims to harness the power of the 70-million strong Communist movement to familiarize kids in one of the world's fastest-growing markets with its character-based products before the planned opening of the Disneyland theme park in Hong Kong later this year

    The CYL has started singing and story-telling sessions with groups of 50 children in the boom town of Guangzhou, the capital of Guangdong province, which borders Hong Kong with "Communists" from 6 to 12 being taught Disney's most popular stories at official "youth palaces" throughout the country.
    Do you like catching up on the latest Disney news? Then check out the News section here on MiceChat!

    Plus the show. - Walt Disney

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