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ABC Expects Over $2 Billion in Upfront Ad Sales - Reuters 06/01/05

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  • ABC Expects Over $2 Billion in Upfront Ad Sales - Reuters 06/01/05

    Article from Reuters - June 1, 2005
    ABC expects over $2 billion in upfront ad sales

    NEW YORK (Reuters) - The ABC television network on Tuesday said it expects early advertising revenue commitments for the 2005-2006 broadcast season to rise more than 30 percent from a year ago on the strength of a ratings comeback.

    The network, owned by Walt Disney Co. (DIS.N: Quote, Profile, Research) , expected to book close to $2.1 billion for commercial time on prime-time entertainment, up from $1.6 billion a year ago, and about $600 million for sports, excluding its 2006 Super Bowl broadcast.

    ABC has nearly completed early sales for its prime-time lineup next season, making it the first television network to wrap up deals after one week of negotiations with advertisers.

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