Announcement

Collapse
1 of 2 < >

Registrations

New user registrations are verified at least once per day. Thank you for your patience.
2 of 2 < >

Your Assistance Please

We need your help to battle spammers and also to keep our community user friendly.
PLEASE BE KIND TO OTHERS - Refrain from personal attacks. Avoid politics and harsh language whenever possible. If someone is violating our simple rules, DO NOT confront them, simply report the post.
STOP SPAMMERS - Report the post. DO NOT respond to them.

2017 is a year of renewal for us, we have lots of exciting changes on the way for you, but we don't have time to deal with trolls and spammers. If you find yourself suspended and need to plead your case, you will need to do so after your suspension. We are happy to address your concerns if you made a simple mistake. However, please note that those with a history of bad behavior and pushing our rules to the limit will not be given the courtesy of a reply.

MiceChat offers a number of ways for you to communicate and get involved. We offer Facebook Groups and Pages, Twitter, Instagram and Pinterest accounts. We have a front page filled with amazing content. We offer weekly meetups in the parks. Meets and events all over the world. Podcasts and videos. And we continue to maintain forums for your posting convenience. But with all those options, we can't be everywhere all the time. We need YOUR help. Please don't poke the trolls. Report posts and leave reputation. We'll do our best to keep the forums clean and active, but we can't do so without your help.

Thank you for your support folks, it's going to be a really fantastic year in the MiceChat world.
See more
See less

Studios grabbing weekends 3 years in advance - Los Angeles Times 3/19/07

Collapse

Ad Widget

Collapse
This topic is closed.
X
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • Studios grabbing weekends 3 years in advance - Los Angeles Times 3/19/07

    Studios grabbing weekends three years in advance

    In the pressure-cooker world of blockbuster movies, studios are planning far ahead to get the most desirable opening dates.

    By Josh Friedman
    Los Angeles Times Staff Writer
    March 19, 2007


    Jeff Blake's day is already spoken for on Nov. 7, 2008.

    That Friday, the Sony Pictures Entertainment executive will open another James Bond movie starring Daniel Craig, who four months ago debuted as the British spy in "Casino Royale."

    Which is about all Blake knows. As of today, there's no finished script and no title beyond the generic "Bond 22." In fact, some of the teenagers he hopes to entice with Bond's signature action and suaveness aren't even teens yet.

    But, Blake said, "two things are definite: Daniel Craig is returning, and we're going Nov. 7. After that it gets complicated."

    In the pressure-cooker world of opening movies, studios are reaching as far as three years into the future to grab first dibs on the most desirable weekends.

    With an average of nearly 12 movies opening every week, claiming prime big-screen real estate as far in advance as possible is crucial. Studio production and marketing costs have soared past $100 million a movie on average. How a film performs on its opening weekend at the box office can determine whether the studio turns a profit. And studios increasingly rely on corporate partners such as fast-food chains to shoulder promotional costs and to sell movie-themed merchandise. Those partners can require two years to craft campaigns and products.

    May 4's "Spider-Man 3," which is loaded with such tie-ins, was scheduled a full three years in advance, during a conference in 2004. Sony's promotional partners on the sequel include Burger King, General Mills, Kraft, Activision and Hasbro. DreamWorks Animation SKG last fall snagged Nov. 20, 2009, for its young-Viking fantasy "How to Train Your Dragon."

    Complex special effects, such as creating a believable Sandman for "Spider-Man 3," also can necessitate working years ahead.

    In its strategic moves and inevitable showdowns, the film dating game can resemble chess, poker or chicken.
    full article at http://www.latimes.com/
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

Ad Widget

Collapse
Working...
X