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Disney to Drop Buena Vista Brand Name - News Article

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  • Disney to Drop Buena Vista Brand Name - News Article

    http://www.bloomberg.com/apps/news?p...PG8&refer=home


    Walt Disney Co., the second-largest U.S. media company, will change the name of its Buena Vista entertainment divisions to Disney within weeks, people involved in the plans said.

    Chief Executive Officer Robert Iger is seeking to simplify the company's marketing and reduce costs by narrowing most brand names to Disney, ABC and ESPN. In February, Iger changed Touchstone Television production company to ABC Television Studio and Buena Vista Games became Disney Interactive Studios.

    ``They are trying to leverage the Disney brand as much as possible and not having all these disparate names,'' said Tuna Amobi, a New York-based analyst with Standard & Poor's. He rates Disney a ``strong buy.''
    Buena Vista was the third-largest domestic film distributor in 2006 with $1.52 billion in box-office sales from Disney movies such as ``Pirates of the Caribbean: Dead Man's Chest'' and ``Cars.'' The name dates from 1953 when Walt Disney and his brother Roy O. Disney founded an in-house operation to sell the company's live-action and animated films to cinema owners.

    Before Buena Vista, Disney's pictures were distributed by Columbia Pictures, United Artists and RKO Radio Pictures.

    Named for the Burbank, California, street where the studios and corporate headquarters are located, Buena Vista became Disney's name for divisions such as its music group and software publisher.

    The change affects Buena Vista Distribution and Buena Vista Home Entertainment, said the people, who declined to be named because the change hasn't been announced.
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  • #2
    Re: Disney to Drop Buena Vista Brand Name - News Article

    Holy cripes on toast!

    There goes almost 50 years of tradition down the loo...
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    • #3
      Re: Disney to Drop Buena Vista Brand Name - News Article

      Wow!

      I will need a new ID card now.......
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      • #4
        Re: Disney to Drop Buena Vista Brand Name - News Article

        it's a cost cutting measure as well as branding.like federated department stores becoming Macy's.

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        • #5
          Re: Disney to Drop Buena Vista Brand Name - News Article

          I can understand clumsily named organisations like Buena Vista Motion Picture Group and Buena Vista Music Group being re-named, but surely not Buena Vista Distribution?
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          • #6
            Re: Disney to Drop Buena Vista Brand Name - News Article

            They should get rid of "Touchstone" (never a good brand name) and keep "Buena Vista" for non-Disney or non-family releases.

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            • #7
              Re: Disney to Drop Buena Vista Brand Name - News Article

              Originally posted by merlinjones View Post
              They should get rid of "Touchstone" (never a good brand name) and keep "Buena Vista" for non-Disney or non-family releases.
              non disney? i thought everything buena vista distributed was owned by disney. I would rather see the distribution broken into disney distribution for movies and dvd's and abc for television not sure about recording division. don't they own several record labels?

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              • #8
                Re: Disney to Drop Buena Vista Brand Name - News Article

                hmmmm....no more Buena Vista?! Blasphemy I say!! what ever happened to tradition!?
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                • #9
                  Re: Disney to Drop Buena Vista Brand Name - News Article

                  How incredibly dumb, now everyone can associate all the R Rated non Disney Movies with the Disney name, "leveraging" the brand all the way to the gutter. Now there is nowhere to hide. "Disney presents Apocalypto".
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                  • #10
                    Re: Disney to Drop Buena Vista Brand Name - News Article

                    What does that mean for Lake Buena Vista, FL? Will it become Lake Disney, FL?
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