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Coca-Cola to Become the Official Soft Drink of ESPN Zone Nationwide- Yahoo- 6/9/05

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  • Coca-Cola to Become the Official Soft Drink of ESPN Zone Nationwide- Yahoo- 6/9/05

    Full text available here:
    http://biz.yahoo.com/prnews/050609/nyth091.html?.v=12

    BURBANK, Calif., June 9 /PRNewswire/ -- Coca-Cola products will become the "Official Soft Drink" of ESPN Zone nationwide, it was announced today by Disney Regional Entertainment, a Division of The Walt Disney Company, which operates the eight ESPN Zone sports-themed restaurants across the country. In addition to making Coca-Cola products the exclusive soft drinks of ESPN Zone, "This alliance opens the door for marketing and promotional events at each of our locations which will enhance our guests' experience," said Regynald Washington, vice president and general manager, Disney Regional Entertainment.

    To kick off this new partnership, ESPN Zone and Coca-Cola have organized a charity event in Atlanta on June 9th from 11:30 am - 1:00 pm. SportsCenter anchor Jay Harris will be at the Zone's Buckhead location where Atlanta Braves' stars Andruw Jones and Brian Jordan will serve complimentary 20-ounce bottles of Coca-Cola Zero, the highly anticipated new soft drink from Coca-Cola North America, to guests dining at ESPN Zone's Atlanta location. Proceeds from the event will benefit the Boys and Girls Clubs of Metro Atlanta.

    "Much like ESPN Zones have become the focal point of sports entertainment in each of their locations, Coca-Cola has been synonymous with sports for decades," said Bill Levisay, senior vice president customer and alliance marketing, Coca-Cola North America. "With our shared sports heritage, teaming Coca-Cola with ESPN Zones is a perfect fit. And now people can enjoy a refreshing Coca-Cola every time they experience the excitement of ESPN Zones."
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