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McDonalds may choose to break up with Disney

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  • McDonalds may choose to break up with Disney

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    After a decade-long exclusive relationship with Disney, McDonald's is signaling it may be ready to play the field and work with other studios to develop movie-themed merchandise for its Happy Meals, according to a published report Monday.


    snip

    At the same time, the Journal said Disney is looking for a change, pointing out that the 10-year deal has limited the studio's flexibility in picking release dates for movies in an increasingly crowded marketplace.

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