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Disney Consumer Products Boasts $26 Billion in Sales


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  • Disney Consumer Products Boasts $26 Billion in Sales

    Disney Consumer Products Boasts $26 Billion in Sales


    Disney Consumer Products announced today that it is on target to reach its goal of $26 billion dollars in retail sales in fiscal year 2007. This doubles the figure reached 5 years ago. The driving factor of continued growth is seen to be an accelerated marketing push of Hanna Montana and High School Musical franchises.

    More on this story at Business Wire
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  • #2
    Re: Disney Consumer Products Boasts $26 Billion in Sales


    2007 Hot Property

    The story: In terms of being well positioned to defy expectations, Disney-Pixar's "Cars" started its race about as far from pole position as you can get. In fact, when an animated feature takes in $462 million in global box office and garners on Oscar nomination, like "Cars" did, yet still is dogged by critics who compare it unfavorably to previous Pixar efforts "Finding Nemo" and "The Incredibles," the bar is set perhaps a bit too high.
    While many refuse to rank "Cars" as Pixar maven John Lasseter's finest two hours, its merchandising campaign has become a global phenomenon. A year after the motion picture release, a sojourn to a local Toys R Us will reveal collectors -- boys to men -- on the prowl for the new shipment of Mattel-made die-cast miniatures, with the movie's extensive ensemble of characters yielding an endless array of product iterations (Dinaco Blue Chick Hicks, anyone?).
    Merchandising campaigns for tentpoles are supposed to peak around the time of the DVD release, then begin to taper off, but "Cars" is only getting hotter. "Do you think anybody knew it would have these kinds of continual legs? No way," says the merchandising topper for a rival studio. "I've just been impressed. It's doing this without anything supporting it in the marketplace."
    "If you build it right, they will come." - Bob Iger

    "I'm not a literary person. As far as realism is concerned, you can find dirt anyplace you look for it. I'm one of those optimists. There's always a rainbow." - Walt Disney

    "I don't care about critics. Critics take themselves too seriously. They think the only way to be noticed and to be the smart guy is to pick and find fault with things. It's the public I'm making pictures for." - Walt Disney


    • #3
      Re: Disney Consumer Products Boasts $26 Billion in Sales

      Originally posted by ROBONICS95 View Post
      "Do you think anybody knew it would have these kinds of continual legs? No way," says the merchandising topper for a rival studio.
      Yeah... I think Lasseter knew exactly what he was doing. He was very involved in overseeing the consumer products line for "Cars".

      And I think the enduring success of the property is a great "last laugh" to all the critics, including certain other websites, that stubbornly called the film a failure.
      "I'm working on changing the studio that fired me twice."
      --John Lasseter


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