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Despite Sequel Fever, Summer Box Office May Still Disappoint


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  • Despite Sequel Fever, Summer Box Office May Still Disappoint

    POTC3, Shrek the Third and Spider-Man 3 may have racked up big bucks at the box office, but Summer 2007 could still be a letdown to the Hollywood bean counters. After four straight weekends of disappointing returns, this year's summer lineup could fall short of original projections--even with Harry Potter, John McClane and the Transformers on deck.

    From MarketWatch's Russ Britt:

    "Pirates," "Shrek" and "Spider-Man" all performed within the range of expectations, though this year's "Pirates" entry seems destined to fall well short of "Pirates 2's" stratospheric mark. That film scored than $1 billion in box-office receipts.

    Media By Numbers' (Paul) Dergarabedian said the sequels attracted initial box-office pops but have little in the way of staying power, or "legs," in industry parlance. "Legs are a thing of the past," he said.

    BoxOfficeMojo's Gray said legs typically bolster original -- that is, nonsequel -- films that keep drawing in the curious. Few of this summer's few films have made a mark. One surprise has been Universal's "Knocked Up," an R-rated comedy that has made $108 million thus far in domestic receipts.

    Disney's upcoming Pixar release, the animated "Ratatouille," may help out, too. Another wild card is Paramount/DreamWorks' upcoming "Transformers," based on the popular 1980s toy.
    Full Story: Summer box office falling short of expectations
    Last edited by disneytim; 06-25-2007, 08:43 PM.
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  • #2
    Re: Despite Sequel Fever, Summer Box Office May Still Disappoint

    Well with so many major blockbusters being released, movie goers usually see whichever one is newer to the market. Back in the days of the original Star Wars and Raiders of the Lost Ark, there were very rarely blocbusters. People would watch Star Wars and Raiders of the Lost Ark again and again and again in theatres for two reasons : they would probably have to wait till a TV showing to view it at home which would be several years later, and also there were not blockbusters coming out every week causing people to choose to watch a film they had already seen again. Also, people will generally choose the newest blockbuster that is out despite it's quality. If someone who hasn't seen a great blockbuster that has been out for a month and hasn't seen a mediocre blockbuster that came out that week, they will likely choose the newer one. Unfortenately, people usually go for newer stuff despite it's quality.


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