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A look at the promotional plan for Billy Ray Cyrus


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  • A look at the promotional plan for Billy Ray Cyrus

    Billy Ray Cyrus

    Type of Opportunity: Music
    Target: Female 18-54
    Genre: Pop/Country/AC
    Timing: July 24,2007

    Multi-platinum selling artist, Billy Ray Cyrus currently co-stars with his daughter Miley Cyrus on the hit Disney Channel series, "Hannah Montana." Most recently he appeared on the ABC hit show "Dancing with the Stars" and became a semi-finalist in the competition, due largely to the support of his ever-growing fan base.

    His Walt Disney Records debut album, Home At Last features a combination of poignant original songs on fatherhood and family life ("Ready, Set, Don't Go," "Flying By") and timeless classics ("Over the Rainbow," "You've Got a Friend").

    The Cyrus-penned track "Ready Set, Don't Go" will be featured in an upcoming episode of "Hannah Montana" in July.

    This is a unique and powerful way to integrate your female-targeted brands with one of America's favorite celebrities. Brand Partnership opportunities include artist tie-ins, strategic relationships, and opportunities to feature Billy Ray's heartfelt new music in your advertising and promotions campaigns.


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