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Disney, Dolby cook digital 'Chicken' - Variety 06/27/05

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  • Disney, Dolby cook digital 'Chicken' - Variety 06/27/05

    Article from Variety - July 27, 2005
    Disney, Dolby cook digital 'Chicken'

    Technology will make its debut in with toon

    In the first studio-backed rollout of digital cinema, Disney is working with Dolby on a 3-D digital projection system set to hit 100 screens in 25 major markets.

    Proprietary technology, dubbed Disney Digital 3-D, will make its public debut with the Nov. 4 bowbow of CGI toontoon "Chicken Little."

    Lucasfilm's Industrial Light & Magic is handling digital rendering for the pic, using new software developed at Disney's request for 3-D projection.
    Once "Chicken Little's" run is over, Dolby will be able to work with other studios to distribute their pics on its digital screens.

    Mouse HouseMouse House likely will use the new system again as well. It's exploring applying the new 3-D system to live-action films.

    "Chicken Little" partnership is nonexclusive and all three companies are free to work with others on digital 3-D projection in the future.

    Rather than adding a 3-D effect to a traditional 2-D image, as in existing 3-D projection, the Disney system uses the animators' own 3-D models and graphics.

    "It's less of a post-production process and more of a co-production process," said Colum Slevin, senior director for computer graphics at ILM. "We're using all the components of their shots."

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