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Disney to spend $1.1 billion to overhaul California Adventure - LA Times, 10/17/07

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  • Disney to spend $1.1 billion to overhaul California Adventure - LA Times, 10/17/07

    http://www.latimes.com/business/la-f...la-home-center

    First, the opening part of the article...


    California Adventure is getting a $1.1-billion makeover -- with Walt Disney Co. planning to spend more than it did to build the theme park just six years ago.

    The struggling park, which sits in Disneyland's shadow, was a disappointment from the start, failing to draw the crowds the company had anticipated. The idea behind the overhaul recently approved by the board of directors is to give it new attractions and a sharper identity -- and make it more like Disneyland.

    "They're trying to give it some heart," said a person familiar with the plan who asked not to be identified. "Right now, you go through California Adventure once, and that's about it."

    Rob Doughty, a Disneyland spokesman, declined to comment on the plans. Disney Chief Executive Bob Iger is scheduled to appear today at a news conference to provide details.

    Now for the Al Lutz quotes...


    Al Lutz, who owns and edits the popular Disney fan website Miceage, said a renovation was long overdue.

    "Finally, they've acknowledged the elephant in the room," Lutz said. "They are turning it more into a companion to Disneyland as opposed to an afterthought."


    To lure visitors, Disney discounts the admission price, selling tickets to the two parks in pairs called Park Hoppers.

    "It's basically been half price since it opened," Lutz said. "Nobody ever buys a ticket just for that park."

    Much more at the link, check it out!
    Check out my Theme Park Photos at http://darkbeer.smugmug.com

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