Announcement

Collapse
No announcement yet.

Video Games Serious Business For Disney

Collapse

Ad Widget

Collapse
This topic is closed.
X
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • Video Games Serious Business For Disney

    According to the New York Post, Disney is becoming competitive in the video game industry. With more and more children becoming hooked on these Playstation, XBox, and Wii games, I'd say this is a safe money-maker for Disney. But Disney's best bet would be to continue investing in its online gaming, such as VMK and Pirates of the Caribbean Online. This generation of kids is hooked on the internet, and multiplayer games are all the rage.

    NY POST -- (November 12, 2007) Walt Disney Co. boss Bob Iger wants the Mouse House to grab a bigger piece of the video game business and plans to do it by stealing a page from its music strategy.

    In much the same way that the company uses the Disney Channel as a launch pad for hit soundtracks like "High School Musical" and "Hannah Montana," Iger intends to take a similar approach to minting hit video game properties.
    "We intend to use [a multi-platform approach] to do exactly what we did in the music business to our video games business, but on a much larger scale," Iger told investors at the end of last week, calling it "another promising creative engine for Disney."
    That means not only creating original titles out of its dedicated gaming division, but also creating games that spin off from popular movies and TV series.
    In music, the company has effectively used the approach to develop a division that produces $100 million in income.
    In games, Disney has visions of even bigger dollars.
    Disney has been steadily increasing its spending on video game development, rising from around $100 million in 2006 to a projected $175 million in 2008. Within five years Disney reportedly is looking to spend as much as $350 million.
    In fiscal 2007 the company acquired several specialty game studios and shipped 20 million published and licensed games.
    On Friday Disney said it shipped 2 million units of "High School Musical: Sing It!", a game inspired by the popular Disney Channel original movies.
    In the last year it has also created a number of online games based on hit movies like "Pirates of the Caribbean."
    Iger said Disney plans to increasingly gravitate to games it creates and develops itself.
    The company has seen particular success in developing games for the handheld Nintendo DS system, the most popular gaming device among pre-teens. Disney ranks second only to Nintendo as the top game maker for the system.
    On the way next year are video games from cash cows like "Hannah Montana," as well as from movie franchises including "The Chronicles of Narnia: Prince Caspian" and the sequel to "The Lion, the Witch and the Wardrobe," which figure to be heavily cross-promoted across Disney properties. Added Iger: "We are a publishing company on the outside of the video games business. But where they [other companies] may not have a cable channel, or a movie company, or even a record business, or a radio business, or online - we have all of those. We intend to use them fully."
    This story is from MiceChat partner site, Disney Reporter.

    Visit Disney Reporter - Where the Magic Lives
    (http://www.disneyreporter.net.ms)
    Four years of magic and still going strong.

  • #2
    Re: Video Games Serious Business For Disney

    Funny, no mention of their most popular game ever Kingdom Hearts.
    There is no right or wrong in this debate. It is simply a matter of perspective.
    -Dr. Strange

    Comment


    • #3
      Re: Video Games Serious Business For Disney

      Originally posted by Wren View Post
      Funny, no mention of their most popular game ever Kingdom Hearts.
      From what I've heard, that project is on hold for now. The creator is working on the next installment for Final Fantasy before he begins work on KH3.

      Visit Disney Reporter - Where the Magic Lives
      (http://www.disneyreporter.net.ms)
      Four years of magic and still going strong.

      Comment


      • #4
        Re: Video Games Serious Business For Disney

        Disney will naturally sell well, they are known for quality. Sadly, many Disney games are not good quality.

        Comment

        Ad Widget

        Collapse
        Working...
        X