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  • 'Enchanted's box office tale

    Audiences gobble up 'Enchanted'

    Disney film nets $14.8 million heading into Friday

    'Enchanted'

    By Anthony D'Alessandro
    Variety
    November 23, 2007

    Disney's princess pic "Enchanted" casted a spell over Thanksgiving auds, grossing an estimated $14.8 million from 3,632 theaters.

    The PG-rated family comedy which centers on an animated princess who is thrust into the live action world, charmed $8 million on Wednesday and another $6.8 million on Thanksgiving day.

    According to Rentrak, "Enchanted's" $8 million ranks as the third best Wednesday opener in November behind Warner Bros.' 2003 title "The Matrix Revolutions" ($24.3 million) and 1999's "Pokemon: The First Movie" ($10.1 million).

    "Enchanted's" first day gross also marks a high for Disney live action fare bowing on a Wednesday in November. Pic's opening day ranks behind the $9.57 million that "Toy Story 2" generated on its Wednesday before Thanksgiving when it expanded from an exclusive run at L.A.'s El Capitan to theaters nationwide.

    "Enchanted" is currently tracking ahead of the competition and should hold the top spot at the box office throughout the weekend.

    Coming in second behind "Enchanted" over the Wednesday-Thursday frame was the Sony-Screen Gems ensemble pic "This Christmas" which grossed a cheery $8.4 million from 1,802 engagements.

    Fox's R-rated opener "Hitman," based on the popular videogame franchise, followed close behind in third, collecting $8 million from 2,401 theaters.
    http://www.variety.com/article/VR111...goryid=13&cs=1
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  • #2
    Re: 'Enchanted's box office tale

    ORWEN: Thank you for your constant updates on our favorite movie of the year, ALIASd, duckling!

    ORDDU: Indeed! My sisters and I are right there behind you in support of such a sweet and inspiring film.

    ORGOCH: Got a prince?

    Comment


    • #3
      Re: 'Enchanted's box office tale

      Thank you so much for your kind words!

      From Thursday:

      Early reviews have been promising, and the film's five-day boxoffice feast is expected to reach at least $35 million.
      http://www.hollywoodreporter.com/hr/...dfacb2a57d6d41

      Nice projection, after casually surveying a few different theatres this weekend where 'Enchanted' was selling out each showing it could very well be higher. Can't wait to see how this plays out by Monday.
      Might have to send some pigeons over with some flowers to the R.O.D. Building with Congrats notes!
      "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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      • #4
        Re: 'Enchanted's box office tale

        5 day looks to be closer to $50 million according to boxofficemojo.com. That's a legit hit!

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        • #5
          Re: 'Enchanted's box office tale

          I'm so glad it did well!

          Comment


          • #6
            Re: 'Enchanted's box office tale

            'Enchanted' charms boxoffice


            Wins five-day frame with $50 million

            By Carl DiOrio
            The Hollywood Reporter
            Nov 26, 2007

            "Enchanted"
            UPDATED 1:26 p.m. PT Nov. 25, 2007

            Disney's family romancer "Enchanted" had a magical holiday weekend, debuting atop the domestic boxoffice with an estimated $50 million during the five-day frame.

            That's the second-biggest boxoffice feast ever over the holiday-lengthened Thanksgiving weekend, behind the $80.1 million performance by Disney/Pixar's "Toy Story 2" in 1999. Over the three-day weekends following their respective Turkey Days, "Toy Story 2" grossed $57.4 million and "Enchanted" rung up $35.3 million.
            Miramax expanded the Coen brothers' "No Country for Old Men" by 712 theaters Wednesday for a total of 860 to gross $11 million for the five-day frame. That 10th-place performance carried the cume for the platforming film to $16.6 million.

            Miramax president Daniel Battsek said the platform rollout for "No Country" is working well and will continue up until Christmas.

            "We've had a couple of weeks of broadening out, (and) it's very encouraging," Battsek said.

            "No Country" will add another 200 or so runs in two weeks, he estimated.
            http://www.hollywoodreporter.com/hr/...b3a3fa4061ba63
            "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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            • #7
              Re: 'Enchanted's box office tale

              Domestic leader "Enchanted" posted a respectable day-and-date foreign debut with $7 million at 1,000 in eight markets.

              "Enchanted" conjured up a first-place $3.7 million in Spain, $1.8 million in Russia and $706,000 in Singapore. Disney's opting for a gradual release, going into France and Switzerland next weekend and opening in most markets by the end of the year.
              http://www.variety.com/article/VR111...goryid=13&cs=1
              "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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              • #8
                Re: 'Enchanted's box office tale

                It's just what Disney wanted and just what Disney fans need. Here-here!

                Comment


                • #9
                  Re: 'Enchanted's box office tale

                  Disney is on a roll...and misses with some movies (Underdog...)

                  Comment


                  • #10
                    Re: 'Enchanted's box office tale

                    The musical fairy tale "Enchanted" gave the movie industry something to be thankful for over the holiday weekend: a hit.
                    Disney often targets the Thanksgiving span to launch key pictures, whereas its rivals typically use the weekend before the holiday to get a head start. In 2006, for example, Thanksgiving weekend's top movies were holdovers "Happy Feet" from Warner Bros. and "Casino Royale" from Sony, while Disney's thriller "Deja Vu" was the strongest of the new releases.

                    The industry's five top openings ever for the holiday period all were distributed by Disney, including record-holder "Toy Story 2," which grossed $80.1 million in 1999. "Enchanted" ranks a distant second, followed by "A Bug's Life," "Unbreakable" and the 1996 version of "101 Dalmatians."

                    "Enchanted" drew a heavy contingent of family filmgoers, as expected, but Disney said it played broadly, with almost half the audience over age 25. Enthusiastic reviews helped: RottenTomatoes.com said 93% were positive.

                    The movie co-stars Patrick Dempsey, James Marsden and Susan Sarandon, but critics are calling it a star-making vehicle for Adams the way "Mary Poppins" was for Julie Andrews.
                    http://www.latimes.com/
                    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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                    • #11
                      Re: 'Enchanted's box office tale

                      Originally posted by TheManator View Post
                      Disney is on a roll...and misses with some movies (Underdog...)
                      That film has made nearly $60 million and will bring in quite a bit more with DVD and cable sales.
                      "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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                      • #12
                        Re: 'Enchanted's box office tale

                        It should be noted that "Underdog" was put into development under Eisner.

                        Comment


                        • #13
                          Re: 'Enchanted's box office tale

                          And I was concerned that no one would have to mention him this week, thanks.
                          "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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                          • #14
                            Re: 'Enchanted's box office tale

                            Disney definitely is the ruler of Thanksgiving weekend movies. And Enchanted was awesome. It went up against some fairly well hyped movies too and did amazingly well out of it all.

                            Our revels now are ended. These our actors, As I foretold you, were all spirits and Are melted into air, into thin air: And, like the baseless fabric of this vision, The cloud-capp'd towers, the gorgeous palaces, The solemn temples, the great globe itself, Yea, all which it inherit, shall dissolve And, like this insubstantial pageant faded, Leave not a rack behind. We are such stuff As dreams are made on, and our little life Is rounded with a sleep. mycroft16 on Twitter

                            Comment


                            • #15
                              Re: 'Enchanted's box office tale

                              Leftovers will prevail at box office

                              'Enchanted' expected to top weekend

                              By Pamela McClintock, Dave McNary
                              Variety
                              November 29, 2007

                              Thanksgiving leftovers are expected to feed most of the weekend box office, with Hayden Christensen-Jessica Alba thriller "Awake" the only new wide release in a welcome respite from the otherwise overcrowded fall.

                              Disney's princess tale "Enchanted" is expected to cast the most winning spell. Amy Adams starrer won the five-day Thanksgiving frame with a $50 million haul; cume was $52.5 million through Wednesday, according to Rentrak.
                              Int'l fare
                              Two comedies aimed at families -- "Bee Movie" and "Enchanted" -- will widen internationally during the frame. "Bee Movie" goes into Mexico, Spain and Taiwan after taking in $12 million from Malaysia, Poland, Russia, Singapore; "Enchanted" goes into France, Malaysia and Portugal with $10 million banked from seven markets.
                              http://www.variety.com/article/VR111...goryid=13&cs=1
                              "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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                              • #16
                                Re: 'Enchanted's box office tale

                                I've seen Enchanted twice already... and I may be up for a third this weekend!!!
                                It's actually "Cars Land", not "Carsland".

                                Comment


                                • #17
                                  Re: 'Enchanted's box office tale

                                  ^Thanks for your business!

                                  Box office remains 'Enchanted'

                                  Disney film still has box office charm

                                  'Enchanted'

                                  By Pamela McClintock
                                  Variety
                                  December 3, 2007

                                  Disney's "Enchanted" was princess of the domestic box office for the second weekend in a row, bringing its cume to $70.6 million in its first 12 days of release and putting the pic on track to be a lucrative holiday favorite for the Mouse House.

                                  "Enchanted," starring Amy Adams, easily won the weekend with an estimated haul of $17 million, down 51%, from 3,730 theaters, according to Rentrak.
                                  Theater traffic was more sluggish than usual, however, with the weekend down 10% vs. the same frame a year ago, when a stronger pack of pics led and three films -- "Happy Feet" ($17.5 million), "Casino Royale" ($15.2 million) and "Deja Vu" ($11 million) -- surpassed the $10 million mark. This year, "Enchanted" was the only one to gross more than $10 million.
                                  "Enchanted" should have no trouble staying awake at the box office in the weeks to come. Pic is performing in line with last year's "Happy Feet," which grossed $198 million at the domestic box office.

                                  Barry Josephson, who produced "Enchanted" with Barry Sonnenfeld, said it took more than a decade to bring the film to the bigscreen, and that director Kevin Lima was the ultimate winning factor when he boarded the project several years ago.

                                  Also toplining Patrick Dempsey and James Marsden, "Enchanted" is a unique twist on Disney's classic princess tale, beginning in an animated kingdom before switching to a live-action New York.

                                  "The movie really plays. Word of mouth is what's helping us the most," Josephson said.
                                  http://www.variety.com/article/VR111...goryid=13&cs=1
                                  "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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                                  • #18
                                    Re: 'Enchanted's box office tale

                                    Propelled by a sizzling first-place opening in France, Disney's "Enchanted" -- which finished first domestically for the second consecutive weekend -- lured an estimated $10.7 million overseas from about 1,600 screens in a dozen territories, enough to place No. 2 overall. Its international cume stands at $18.5 million vs. $70.6 million domestic.

                                    The musical fantasy bewitched a huge $5.5 million from 540 sites ($9,259 per screen) in France, dominating the market with a 35% share. The debut figures are comparable to those of 20th Century Fox International's "Night at the Museum." The weekend action also was 10% ahead of Fox's "The Devil Wears Prada," which also opened strongly in France.

                                    In Spain, "Enchanted" finished No. 1 for the second weekend in a row, drawing an estimated $2.2 million from 304 screens (down just 35% from the previous frame) for a market cume of $5.9 million. Continuing its graduated overseas release pattern, the film opens this weekend in Italy, Greece and Hungary.
                                    http://www.hollywoodreporter.com/hr/...c3d6ea898?pn=2
                                    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

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                                    • #19
                                      Re: 'Enchanted's box office tale

                                      This is why Disney needs to move Pixar and other animated movies back to the Holiday season. There leaves more room for some breathing air and they aren't bogged down by competition. They did it with the animated films in the 90's when they thought they could compete with the big sumer guns by putting out films in June versus the earlier efforts that placed Mermaid, Beauty, and Aladdin out in November. I think this is part of the reason that movies either make more or less money. Enchanted was much better coming out in Nov. than in June with all the other shoot-em-up-bang-bangs. Wall-E will have to endure the summer heat like Ratatouille had to.

                                      Good news for Enchanted and 2D animation though.

                                      Comment


                                      • #20
                                        Re: 'Enchanted's box office tale

                                        ORWEN: Us Cauldron girls know lots of people--both here in Morva and elsewhere--who say they still haven't seen ENCHANTED, yet, but they either intend to see it or at least want to.

                                        ORGOCH: 'Course I don't know HOW the folks in Morva's gonna be able ta see it, considerin' there ain't no movie houses ta be found there an' electricity still ain't been invented, yet, neither. Unlike us, they don't have no crystal balls ta use fer conjurin' up things ta look at like me 'n my two looney sisters does.

                                        ORWEN: Well, then, they just need to get some balls of their very own!

                                        Comment

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