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  • Disney CEO touts Net

    Disney CEO Touts Net

    Disney's Iger stressed the importance of bridging the gap from computers to TV screens.


    LOS ANGELES
    Message to cable operators from Robert Iger: VOD is too complicated.

    The Disney CEO said Thursday that cable TV companies need a Google-like search mechanism if VOD is to reach its full potential. Type in "rat DVD" at Google and you'll easily find Ratatouille, he said, but that's far from the case for VOD.

    He said he's had better luck at Time Warner Cable's Web site when seeking programming than with a TV remote control: "And if I want to find something VOD-related, oh my God!"

    Iger was the keynote speaker Thursday at the Sanford C. Bernstein Media Symposium, where he got laughs describing a typical VOD search: "I have to go to page 3, a-b-c-, yellow-green-purple, backspace three times, then I had to do a cartwheel and wash my face."

    Iger also took a moment to criticize a recent New York TimesCars.

    Responding to a question, Iger dismissed the notion that user-generated content, while popular, was much competition against Disney's content.

    "I'm the one who put America's Funniest Home Videos on in 1989," he joked. "I was stupid, though, I should have created YouTube."

    Full article at:
    http://www.adweek.com/aw/national/ar..._id=1003679460
    "If you don't know how to draw, you don't belong in this building" - John Lasseter 2006

  • #2
    Re: Disney CEO touts Net

    Iger, though, spent most of his time touting the Internet as "a great medium for entertainment," stressing that Disney must think about entertainment in nontraditional ways in order to fully benefit.
    Exactly. So stop treating MiceChat like we are stealing your lawn ornaments and realize that although we are non-traditional media, we often bring you a lot more attention than your own marketing and publicity departments do. You are forward thinking in many ways Mr. Iger, but on the subject of the Internet, you still don't have it all figured out!

    -Dusty
    I'm waiting for a call Mr. Iger

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    • #3
      Re: Disney CEO touts Net

      Disney.com:

      http://www.toy-testing.org/content/B...es/bb06-04.jpg
      Last edited by merlinjones; 12-04-2007, 10:43 AM.

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      • #4
        Re: Disney CEO touts Net

        Originally posted by merlinjones View Post
        lol, nice

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        • #5
          Re: Disney CEO touts Net

          Originally posted by Dustysage View Post
          Exactly. So stop treating MiceChat like we are stealing your lawn ornaments and realize that although we are non-traditional media, we often bring you a lot more attention than your own marketing and publicity departments do. You are forward thinking in many ways Mr. Iger, but on the subject of the Internet, you still don't have it all figured out!

          -Dusty
          I'm waiting for a call Mr. Iger

          .
          Well who can blame him? With this site and many others constantly giving critisim about stuff that the general public does not- care about, how can you expect them to react? We're a very very very small and insignficant piece of the pie of profit...

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          • #6
            Re: Disney CEO touts Net

            I'm sure Iger is sincere in his desire here.

            Problem is the current leadership and talent in the Disney Internet/Online arena may have been good enough to get them this far... but it is not sufficiently creative, insightful or brave enough to take them where Iger wants to go.

            Where's the content? Why is everything so user-and-hardware-unfriendly? Why is Disney's website loaded with advertising for the same stale franchises instead of inventive entertainment? Where is Walt's film library? - - There is more of it on YouTube! Why is it such an unfocused mess of a portal?

            Too much politic, not enough vision. Get Jobs and Lasseter into this area, Bob.
            Last edited by merlinjones; 12-05-2007, 07:48 AM.

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            • #7
              Re: Disney CEO touts Net

              When friends families and co-workers are planning trips to
              Disneyland, WDW, DL Paris, Tokoyo, or Hong Kong ~ who
              do they talk to, and who gives them info on tips for ALL these
              Disney Parks???? It's US, the people who ARE Disney fans!
              It's every single one of us who comes here to Mice Chat, Mice
              Age, and several of the other popular Disney fan online sites!

              We are the one's who are best able to offer advice on what
              to see and do at the Disney Parks, and although some would
              rather avoid pointing out things to stear clear of, or pointing
              out area that need attention, even talking about concerns or
              compliments about plans for the future, we are the ones that
              are most enthusiastic because we want to see Disneyland
              become better in the future, than it every has been in the past.

              And if that means pointing out the neglected, deteriorating
              condition of the Mark Twain, protesting the closure of access
              to certain important parts of DL to the public, expressing what
              is wrong with certain parts of DCA, or discussing concerns
              about future planned attractions and how to imagineer a better
              park, land, district, or attraction, then count Those as the people
              who really care about DL, the true friends of DL! And Disney
              would be wise to have already been talking about these things
              behind closed doors already addressing those issues, or to consult
              DL's biggest fans, rather than take numerous surveys that don't get
              to the issues of what is right and wrong with the parks. Hello!!!
              the public has already spoken, right here at MiceChat!

              And when a new attraction, a new fireworks show, a new park is opened,
              Count us as the ones who are the most enthusiastic about it, and when
              the attraction, show, or park is a hit, We are the ones who will be talking
              about it the most, we are often the crazy ones camping out all night in
              the cold, or the ones waiting in line 3 to 4 hours just to be among the 1st
              ones to see the new magic. And of course we will be the ones to go on
              about how spectacular and detailed this new magic is.
              Critter Country's a mess ev'r since the Country Bears were kicked out. Ya can't cover pooh with honey and 'spect people ta like it.
              An Adventurers It's Time to Put the Spotlight Back on Bring Back the REAL Disney Gallery
              Life for Me! ~ ~ ~ Melvin, Buff, and Max!!! ~~~~ Dump the Dream Suite!
              Meese-ka Moose-ka Mice-Chatter!

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